Category
Tech
Metal Manufacturing
Trend cluster
Category
AI
Measure
Fashion retailers employ virtual scanning devices to customize clothing.
4.1
Trend score
Trend
What is the AI Measure trend?
AI Measure: Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service.
Trend themes
Themes within the AI Measure trend
Three behaviours holding the trend together01
Virtual Body Scanning
Fashion retailers are using virtual scanning devices to better adapt to the needs of customers, while improving brand appreciation for their perceived focus on customer service.
02
AI Virtual Fitting Systems
Retailers are using AI and Machine Learning to produce measurements that give consumers a better understanding of fit, reducing clothing returns by more than 40%.
03
Virtual Try-On Technology
Fashion retailers are using virtual try-on technology solutions for e-commerce sites, in-store applications, and mobile devices, to help consumers confidently purchase articles of clothing online and eliminate the need for a fitting room.
Industry implications
What the AI Measure trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers can utilize virtual body scanning, AI virtual fitting systems, and virtual try-on technology to better adapt to the needs of customers, reduce clothing returns, and improve customer loyalty.
For
E-commerce
E-commerce platforms and retailers can incorporate virtual body scanning, AI virtual fitting systems, and virtual try-on technology solutions to increase customer satisfaction, reduce clothing returns, and boost sales.
For
Technology
Technology companies can develop and integrate virtual body scanning, AI virtual fitting systems, and virtual try-on technology solutions to improve customer experiences across industries, increase sales, and reduce waste.
Workshop question
How can your brand adopt low-commitment customization into its products/services?
Trend signals
Trend signals for AI Measure
Trend score 4.1 out of 10, from popularity 72%, activity 41%, freshness 8%.
Popularity72%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Measure trend
6 featured examples from Aug 27, 2016 to Dec 19, 2018CategoryBusiness
Foot Shape Scanners
Volumental's Device Addresses Fit for Online Shoe Shopping
Integrating foot shape scanner technology into e-commerce platforms can revolutionize online shoe shopping by addressing fit concerns and reducing return rates.
CategoryBusiness
Fashion Try-On Websites
MySize Created 'Modelista' to Show Off Its Mobile Measurement Technology
Fashion retailers can benefit from utilizing MySizeID's mobile measurement technology and virtual try-on tools to improve the online shopping experience and increase sales.
CategoryBusiness
Virtual Shoe-Fitting Services
Department Store Isetan Uses a Flickfit 3D Scanner to Measure Feet
The virtual shoe-fitting trend can disrupt the retail industry, particularly in footwear, by improving the accuracy of sizing recommendations and reducing the need for physical tr…
CategoryBusiness
Retail-Recommending Accessories
The Starlook App Helps You Find Clothes That Fit Your Body Type
The retail industry can leverage the trend of body type-driven shopping by integrating apps that recommend clothes based on users' specific body types.
CategoryBusiness
AI Fashion-Fitting Systems
Body Labs Blue Uses AI and Machine Learning to Fit Garments
Leveraging AI and machine learning to enhance the online shopping experience, particularly in the fashion industry.
CategoryBusiness
Avatar-Based Try-On Technology
ViuBox Lets Shoppers Try Garments on Personalized 3D Models
Retail industry can use avatar-based try-on tech to attract and retain more customers by providing a hassle-free shopping experience.
