Isetan is a Japanese department store that's looking to the future of service by offering a unique new shoe fitting service.
At the store in the Shinjuku area of Tokyo, Japan, consumers are able to step onto a Flickfit 3D scanner, which will take accurate measurements of their feet in the span of just five seconds. From there, this data is shared to a tablet app, which makes it possible for a sales associate to bring up an interactive menu that makes footwear recommendations. These styles can be previewed in 360 degrees with a touch to the screen of the tablet device.
Isetan is a forward-thinking department store that's embracing several virtual technologies of this kind as sales tools. The store also features a sake-tasting counter with artificial intelligence and skin analysis stations.
Why This Trend Is Growing
- Virtual Shoe-fitting
- The implementation of virtual shoe-fitting services using 3D scanners and tablet apps presents an opportunity for retailers to enhance the customer experience and increase sales.
- Interactive Menu
- The use of tablet apps to display an interactive menu for footwear recommendations allows retailers to personalize the shopping experience and provide convenient browsing options for consumers.
- AI-assisted Sales Tools
- The integration of artificial intelligence in sales tools such as the sake-tasting counter and skin analysis stations presents an opportunity for retailers to leverage technology for personalized and data-driven customer interactions.
Industries Being Reshaped
- Retail
- The virtual shoe-fitting trend can disrupt the retail industry, particularly in footwear, by improving the accuracy of sizing recommendations and reducing the need for physical try-ons.
- Fashion
- The implementation of virtual shoe-fitting services and interactive menus can revolutionize the fashion industry by providing a seamless and interactive shopping experience for consumers, leading to increased sales and customer satisfaction.
- Beauty
- The integration of artificial intelligence in skin analysis stations presents a disruptive innovation opportunity in the beauty industry, allowing for personalized product recommendations based on individual skin types and concerns.
