Influencers enter more traditional artistic realms
Implications - Though social media has become an artistic platform in itself, influencers who dominate these realms are increasingly entering more traditional artistic spaces. The infusion of film, digital, fashion, and social media allows these influencers to transform these spaces to suit their own needs and platforms, while making artistic messaging more palatable for young consumers more accustomed to social media platforms than traditional art forms.
Workshop Question - How can your brand better leverage the creative skills of influencers, and not just their number of followers?
1. Influencer Takeover of Traditional Artistic Spaces - Opportunity for influencers to bring their unique perspective and reach to more traditional artistic spaces
2. Collaborative Clothing Lines with Influencers - Opportunity for brands to appeal to younger consumers by collaborating with influencers to create unconventional clothing lines
3. Vertical-format Short Films - Opportunity for influencers to embrace a new format that is gaining popularity on social media
1. Art and Culture - Influencers can expand their reach by partnering with museums, galleries, and other artistic institutions
2. Fashion - Collaborating with influencers on clothing lines can help brands appeal to younger consumers
3. Entertainment - The increased popularity of vertical-format short films presents an opportunity for influencers to create engaging content on social media platforms