Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artsy
Influencer
Influencers enter more traditional artistic realms.
4.8
Trend score
Trend
What is the Artsy Influencer trend?
Artsy Influencer: Though social media has become an artistic platform in itself, influencers who dominate these realms are increasingly entering more traditional artistic spaces. The infusion of film, digital, fashion, and social media allows these influencers to transform these spaces to suit their own needs and platforms, while making artistic messaging more palatable for young consumers more accustomed to social media platforms than traditional art forms.
Trend themes
Themes within the Artsy Influencer trend
Three behaviours holding the trend together01
Influencer Takeover of Traditional Artistic Spaces
Opportunity for influencers to bring their unique perspective and reach to more traditional artistic spaces
02
Collaborative Clothing Lines with Influencers
Opportunity for brands to appeal to younger consumers by collaborating with influencers to create unconventional clothing lines
03
Vertical-Format Short Films
Opportunity for influencers to embrace a new format that is gaining popularity on social media
Industry implications
What the Artsy Influencer trend means for industry
Where the trend changes the playbookFor
Art and Culture
Influencers can expand their reach by partnering with museums, galleries, and other artistic institutions
For
Fashion
Collaborating with influencers on clothing lines can help brands appeal to younger consumers
For
Entertainment
The increased popularity of vertical-format short films presents an opportunity for influencers to create engaging content on social media platforms
Workshop question
How can your brand better leverage the creative skills of influencers, and not just their number of followers?
Trend signals
Trend signals for Artsy Influencer
Trend score 4.8 out of 10, from popularity 71%, activity 65%, freshness 8%.
Popularity71%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Artsy Influencer trend
5 featured examples from Oct 27, 2017 to Apr 23, 2018CategoryFashion
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
The fashion industry can harness the power of virtual influencers to reach younger audiences in a more innovative way.
CategoryFashion
Illustrated Fashion Model Photoshoots
Cabeza Patata Boasts Its 'Spring Collection' in a Quirky Way
Disruptive innovation opportunities in the fashion design industry lie in creating inclusive and playful designs that resonate with a wider audience.
CategoryFashion
Influencer-Driven Fashion Lines
H&M's /Nyden Line Taps Popular Media Influencers
Fashion retailers can leverage collaborations with influencers to attract younger consumers and differentiate themselves by offering unique, unconventional styles.
CategoryMarketing
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
Incorporating live creation and fan participation into beauty campaigns to generate buzz and increase consumer engagement.
CategoryTech
Vertical-Format Short Films
Facebook Challenged a Series of Influencers to Make Vertical Films
Vertical videos have the potential to reshape the way social media platforms and users interact with video content.
