With its customized subscription box and well-structured return policy, Bombfell is bound to win consumer loyalty. The company works "with a tightly curated selection of the best menswear brands." Consumers are prompted to take a quiz to reveal their body type, style and brand preferences. Afterward, an assigned stylist curates the customized subscription, based on the survey answers. The consumer has the option to preview the picks prior to shipping. In addition, he can try on and return anything he doesn't like within a seven-day period. For each piece kept, the discount for the clothing goes up.
The customized subscription box establishes a stylist-customer relationship via the Internet. As a result, the consumer does not only get the experience but he also gets some lessons and tips in fashion.