Promoting a cosmetic appliance in the business of facial grooming, the Philips electric razor ads use the iconic image of various styles of mustaches. The aim of the campaign is to communicate the device's ability to "shave even the shortest hairs" with the precise cutting system.
Avoiding the overused view of stubbly chin, Glauber Dorotheu designed animated print ads that illustrate an array of facial hair fashions, represented really tiny to suggest the product excels with fine details.
Within a wider scope, these Philips electric razor ads accomplish two things; the increased breadth of the canvas leaves the beards and whiskers looking smaller, but it also enables the prints to deal with blank unblemished space as rendering of the skin. As a result, the campaign comes off to the consumer as simple, playful and to-the-point.
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