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Citified Succulent

Brands cater to city-central consumers craving personalized plant decor

Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage.
More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in.

Workshop Question - How can you allow your consumer to actively participate in the personalization of your product or service?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
125,313 Total Clicks
Dec 17 - Feb 18
Warm
Art & DesignMarketingDesignHomeEcoCustomization
Featured Examples
Customized Home Terrariums - Tom Dixon's PLANT Collection Combines Craftsmanship and Freedom of Form
SCORE 7.3
Warm 2,145 Clicks Pub: Feb 2, 18
Customized Home Terrariums
Tom Dixon's PLANT Collection Combines Craftsmanship and Freedom of Form
Tom Dixon’s ‘PLANT’ collection uses beautiful design to create micro-ecosystems. Unveiled at the 2018 Maison et Objet, these self-sustaining ecosystems give users the ability to... [More]
Succulent Subscription Boxes - 'The Desert Box' Shares Succulents and Cacti on a Monthly Basis
SCORE 6.5
Warm 1,415 Clicks Pub: Jan 30, 18
Succulent Subscription Boxes
'The Desert Box' Shares Succulents and Cacti on a Monthly Basis
Many subscription box services offer products that are meant to be quickly consumed, but The Desert Box sets itself apart by offering long-lasting succulents and cacti that should not perish with... [More]
eCommerce Plant Shops - The 'Amazon Plants Store' Sells Indoor Plants with Next-Day Delivery
SCORE 6
Warm 780 Clicks Pub: Dec 18, 17
eCommerce Plant Shops
The 'Amazon Plants Store' Sells Indoor Plants with Next-Day Delivery
Outfitting one’s home with lush greenery is a project that typically requires a trip to the nursery, or at the very least, one’s local convenience store—but the Amazon Plants Store is... [More]
Whimsical Arbor-Sculpting Kits - Treevo Lets Users Grow Trees in Ornamental Shapes
SCORE 4
Mild 628 Clicks Pub: Feb 8, 18
Whimsical Arbor-Sculpting Kits
Treevo Lets Users Grow Trees in Ornamental Shapes
Greenery is commonly integrated into a home’s interior, and thanks to Treevo, home owners can turn their lush vegetation into eye-catching pieces of art work. This unique method of indoor... [More]
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