Category
Lifestyle
Assisted Choices
Trend cluster
Category
Citified
Succulent
Brands cater to city-central consumers craving personalized plant decor.
4.6
Trend score
Trend
What is the Citified Succulent trend?
Citified Succulent: Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage.
More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in.
Trend themes
Themes within the Citified Succulent trend
Three behaviours holding the trend together01
Indoor Gardening
The rise of indoor gardening is driven by urban consumers seeking to bring greenery into their spaces as a form of escapism from city life.
02
Subscription Services
Subscription services offer an affordable way to slowly build a collection of hardy plants within the home.
03
Customization
Consumers are seeking unique options to enhance their living spaces, with customization playing a key role in the trend towards personalization in indoor gardening.
Industry implications
What the Citified Succulent trend means for industry
Where the trend changes the playbookFor
Home Decor
The indoor gardening trend is a natural extension of home decor, as consumers prioritize personalized and natural design elements in their living spaces.
For
E-commerce
Retailers are incorporating indoor gardening products, creating new opportunities for e-commerce platforms to capture a growing market of urban consumers seeking personalized, easy-to-order greenery.
For
Sustainability
Innovative solutions to create sustainable indoor ecosystems using both natural and man-made materials, are shaping the trend of indoor gardening, highlighting the industry's need for environmentally-friendly and eco-conscious practices.
Workshop question
How can you allow your consumer to actively participate in the personalization of your product or service?
Trend signals
Trend signals for Citified Succulent
Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%.
Popularity63%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Citified Succulent trend
4 featured examples from Dec 18, 2017 to Feb 8, 2018CategoryArt & Design
Customized Home Terrariums
Tom Dixon's PLANT Collection Combines Craftsmanship and Freedom of Form
The home decor industry can incorporate self-sustaining ecosystems to provide unique, sustainable, and personalized products to meet customers' demand.
CategoryLifestyle
Succulent Subscription Boxes
'The Desert Box' Shares Succulents and Cacti on a Monthly Basis
Subscription box services in the e-commerce industry can incorporate the sustainable and indoor planting trends to increase sales and revenue.
CategoryArt & Design
eCommerce Plant Shops
The 'Amazon Plants Store' Sells Indoor Plants with Next-Day Delivery
Online retailers can offer more plant options and adopt swift delivery options to meet customer needs.
CategoryEco
Whimsical Arbor-Sculpting Kits
Treevo Lets Users Grow Trees in Ornamental Shapes
Opportunity for the home decor industry to create and market products that integrate nature-inspired art, such as arbor-sculpted plants, into home interiors.
