Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Online Bakery Delivers Exquisite Pastries All Over the U.S.

 - Aug 27, 2015
References: mahzedahrbakery & grubstreet
Online bakery Mah-Ze-Dahr has no physical storefront but its gourmet pastries reach thousands of customers all over the States.

The online bakery's founder, Umber Ahmad, is an MBA who launched a business to help luxury food brands expand internationally. Celebrity chef Tom Colicchio was one of her clients and was so impressed with a dinner at her home that he told her she should go into the culinary arts herself. Ahmad came up with the model of a store-less bakery that could cater to the entire country. Initially only serving NYC, a Kickstarter campaign to buy a van and a flash freezer expanded the online bakery considerably.

Now, the online bakery plans to open a small storefront in New York but will continue with its model of delivery to the rest of the country. Although only New Yorkers will be able to experience the aromatic atmosphere of Mah-Ze-Dahr pastries, the vivid imagery of the site renders a physical space unnecessary.