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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Micro Saving

Apps use micro payments to invest and pay down debts

Implications - Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment.
Workshop Question - How can your business reduce some of the barriers associated with customers committing to its brand?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
41,285 Total Clicks
Date Range:
Apr 17 — Sep 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Micro-Investment Finance Apps
Micro-Investment Finance Apps
'Bundil' Automatically Invests Your Space Change in Cryptocurrency
DIY investment has become a very popular part of finance as consumers seek to keep more of their money in their own control, which is seeing new solutions like ‘Bundil’ come about. The... MORE
Spare Change Investment Apps
Spare Change Investment Apps
'Coinflash' Uses Your Change to Purchase Ethereum
Cryptocurrencies like Bitcoin and Ethereum are reaching all-time highs, which is seeing new solutions like the ‘Coinflash’ platform be developed to offer consumers a streamlined way to... MORE
Debt-Reducing Apps
Debt-Reducing Apps
The 'Cents' App Uses Spare Change to Pay Down Debt You've Accumulated
Spending beyond your means or paying for unexpected costs can quickly put you in debt, so the ‘Cents’ app works to help users pay down debt by using spare change. ‘Cents’... MORE
Micro Investment Cryptocurrency Platforms
Micro Investment Cryptocurrency Platforms
Startup Crumbs Helps Small Sums Become Cryptocurrency
This micro investment app allows you to “turn spare change into cryptocurrency.” Currently in beta, Crumbs is a financial services startup that believes the volatile nature of the crypto... MORE
Spare Change-Saving Loan Apps
Spare Change-Saving Loan Apps
The ChangEd App Uses Spare Change to Pay Off Student Loans
The ChangEd app is designed to help people pay off student loans using their spare change. The spare change is collected by rounding up purchases. Users link their bank accounts to the app and every... MORE
Spare Change Investment Platforms
Spare Change Investment Platforms
'Coinseed' Lets You Invest Change in Cryptocurrencies
Cryptocurrencies have surged in popularity amongst many consumer demographics, which is seeing new solutions like the ‘Coinseed’ platform come about. Connecting to your debit and credit... MORE

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