Category
Tech
Delegated Interfaces
2.5
Trend score
Trend
What is the Micro Saving trend?
Micro Saving: Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment.
Trend themes
Themes within the Micro Saving trend
Three behaviours holding the trend together01
Micro-Investment
The availability of financial apps that allow users to invest, save or reduce debts with small sums of money.
02
Spare-Change Investment Platforms
New platforms utilizing spare change from everyday purchases to invest in cryptocurrencies.
03
Automated Investment Solutions
Platforms that enable automatic and noninvasive micro investment for those who can't afford to invest large sums.
Industry implications
What the Micro Saving trend means for industry
Where the trend changes the playbookFor
Finance Industry
Innovative financial apps are changing the way people save, invest, and reduce debt.
For
Cryptocurrency Industry
New platforms are enabling more people to invest in cryptocurrencies and turn spare change into valuable investments.
For
Fintech Industry
Innovative fintech solutions are providing simpler and more accessible financial options to consumers.
Workshop question
How can your business reduce some of the barriers associated with customers committing to its brand?
Trend signals
Trend signals for Micro Saving
Trend score 2.5 out of 10, from popularity 45%, activity 22%, freshness 8%.
Popularity45%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Micro Saving trend
6 featured examples from Apr 28, 2017 to Sep 11, 2018CategoryLifestyle
Micro-Investment Finance Apps
'Bundil' Automatically Invests Your Space Change in Cryptocurrency
The fintech industry is well-positioned to take advantage of the trend of automated micro-investment by developing new products and solutions for consumers looking to invest their…
CategoryLifestyle
Spare Change Investment Apps
'Coinflash' Uses Your Change to Purchase Ethereum
The fintech industry can utilize spare change investment apps to provide innovative solutions for individuals looking to invest in cryptocurrencies.
CategoryTech
Debt-Reducing Apps
The 'Cents' App Uses Spare Change to Pay Down Debt You've Accumulated
The Fintech industry can develop new apps and tools to help users pay down debt.
CategoryBusiness
Micro Investment Cryptocurrency Platforms
Startup Crumbs Helps Small Sums Become Cryptocurrency
Disruptive innovation opportunity: Develop innovative fintech solutions that enhance accessibility and convenience for micro-investments in cryptocurrencies.
CategoryLifestyle
Spare Change-Saving Loan Apps
The ChangEd App Uses Spare Change to Pay Off Student Loans
Companies in the fintech industry can explore ways to integrate spare change-saving features into their existing products or develop new solutions for debt repayment and saving.
CategoryLifestyle
Spare Change Investment Platforms
'Coinseed' Lets You Invest Change in Cryptocurrencies
Platforms like 'Coinseed' tap into the fintech industry with their spare change investment solution.
