The sport of soccer has long proven to be a great cash cow when it comes to sponsorship deals due to its global popularity and growing TV viewership, but the gaming company CashBet is set to take advantage of this market in a wholly novel way by launching the first cryptocurrency sponsorship seen in the sport.
The California-based CashBet's native cryptocurrency CashBet Coin is set to be advertised at all home games of Arsenal Football Club, one of the world's big soccer teams based in London. The aim is to promote CashBet's array of gaming opportunities to Arsenal fans in the stadium as well as those watching on TV.
This partnership speaks to the growing credibility being sought by cryptocurrency projects, and is set to be the first of many cryptocurrency sponsorship partnerships in the world of elite sports.
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