Documentaries are being viewed in, and designed for, new distinct formats
Implications - Filmmakers and businesses are opting to design documentaries around formats that include augmented and virtual reality, and gamified elements. The integration of documentaries into connected, immersive platforms serves consumers seeking more thrill from their interactions with once-traditional mediums.
Workshop Question - How can your brand integrate new platforms through which its products/services can be viewed or used?
Trend Themes
1. Gamified Documentaries - Gamification elements are being added to documentaries to create unique user experiences that make viewing more interactive and engaging.
2. Immersive Documentary Experiences - Virtual and augmented reality is being used to create immersive documentary experiences that allow viewers to become part of the story.
3. AR Documentary Companions - Augmented reality apps are being created to accompany documentary TV series, adding a new interactive dimension to the information presented.
Industry Implications
1. Entertainment and Media - By incorporating emerging technologies in the entertainment and media sector, businesses can create new and unique ways for consumers to interact with traditional content.
2. Education and Training - Educational streaming services can be seen as a cost-effective alternative to traditional educational platforms for both school students and lifelong learners.
3. Video Game Development - Adventure-documentary games can help bring light to lesser-known historical events and can create immersive experiences that engage players while also informing them.
5 Featured, 45 Examples:
87,050 Total Clicks
Date Range:
Sep 17 — Feb 18
Trending:
Average
Consumer Insight Topics:
