A UK video game store launched an unusual ad campaign to mark the launch of the much hyped Battlefield 3 this week.
Billboards were replaced with statue adverts by the gaming retailer GAME. Human war memorial statues in the image of the game’s cover star and Marine hero were seen in locations across London ahead of Battlefield 3’s midnight opening. The traffic-stopping adverts were created using super-realistic human statues that drew crowds from across the capital.
The game itself is expected to be one of the biggest success stories of the year. GAME’s UK stores will open at midnight to sell copies to fans who simply can’t wait to get their hands on them. One hardcore fan has apparently been camping outside GAME on Oxford Street since 2am, just to be the first person in London to get his hands on Battlefield 3.