Xyrena, a frangrance brand based in Los Angeles that makes cruelty-free and vegan products, unveiled its new 'Basic Bitch' scent recently, which intends to lightheartedly honor the men and women who eagerly take part in everything mainstream.
To market the playful scent, Xyrena poses it next to a pumpkin spice latte, a Nicolas Sparks book, and a Coachella wristband -- summarizing some of the things that a typical "basic bitch" might enjoy. In addition, the scent itself is actually inspired by these items, with the brand stating that it includes notes of "Sunday Funday mimosa, nail art lacquer, and fresh cut grass from Coachella."
Due to the packaging and the humorous fragrance notes, Basic Bitch makes for a great gift for those who aren't afraid of embracing their love of the title.
Unisex Stereotype-Inspired Fragrances
More Stats +/-
Cartoon-Inspired Pop-Up Taverns
Cushioned Perfume Gels
Musky Millennial-Targeted Fragrances
Song-Deconstructing VR Experiences
Brand-Focused Fragrance Start-Ups