The 'Whimsical Cake Company' is a UK-based independent brand that began in 2012 to offer its consumers more diversity in how they tell their loved ones how much they care.
The custom cookies from the Whimsical Cake Company can be used to replace cards for special occasions -- with the items placed neatly into boxes for the perfect presentation. Each of the products are adorned with big black eyes, cute smiles and rosy cheeks -- a design that passes its contagious smile onto anyone who receives them. Included with the pairs of cookies are messages like "you're cool," "I Love You to the Moon and Back" and "We Go Together."
The treats are made to coincide with each of the phrases, with the desserts decorated as ice cream, a moon and milk and cookies respectively.
What's Driving This Trend
- Personalized Desserts
- Opportunity to create other personalized desserts beyond cookies.
- Alternative Gifting
- Opportunity to disrupt traditional greeting cards through expressive treats.
- Emotional Connection
- Opportunity to tap into human emotions by creating desserts with personalized expressions.
Who This Affects Most
- Bakery
- Opportunity for bakeries to create more personalized, emotional treats for consumers.
- Gift and Greeting Cards
- Opportunity for companies in the gift and greeting cards industry to create edible, expressive alternatives.
- Event Planning
- Opportunity for event planners to incorporate personalized, emotional desserts into event experiences.
