Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,408 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,408 cutting edge ideas.

Chocolate Citrus Snacks

Kit Kat's Newest Flavor in Japan Marries Citrus and Chocolate

— June 10, 2016 — World
'Special Shikuwasa' is one of the newest Kit Kat flavors being offered in Japan, which unites the tastes of citrus and chocolate.

The Okinawan citrus flavors is known to be one of the most refreshing flavors from the region for the summer, with a sour-tart bite to it that makes it a great addition to cocktails and food dishes. "Shikuwasa" literally means "eat the sourness" and Kit Kat is inviting its fans in Japan to do just that with its newest chocolate flavor. These unique seasonal citrus-inspired chocolates are made with Okinawan shikuwasa extract, which provides a taste that's slightly bitter, sour and sweet.

As the home of the Kit Kat Chocolatory, Japan has also seen a range of experimental chocolate bar flavors come through it, including everything from sake and melon to edamame.
Trend Themes
1. Citrus-infused Chocolate - The trend of incorporating citrus flavors into chocolate presents an opportunity for innovation in the confectionery industry.
2. Exotic and Unique Flavors - The demand for unconventional flavors, like Okinawan shikuwasa, opens up opportunities for experimentation and differentiation in the chocolate market.
3. Regional and Seasonal Influences - Exploring and incorporating regional and seasonal flavors, such as Okinawan shikuwasa, can bring a sense of cultural authenticity and novelty to chocolate products.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of citrus-infused chocolate to create new and exciting products that cater to consumer preferences for unique flavor combinations.
2. Food and Beverage - In the food and beverage industry, there is an opportunity to incorporate citrus-infused chocolate into cocktails, desserts, and other culinary creations, appealing to consumers seeking innovative taste experiences.
3. Tourism and Hospitality - The tourism and hospitality industry can tap into the trend of regional and seasonal influences by offering chocolate products that showcase local flavors, attracting tourists and enhancing the overall cultural experience.
0.4
Score
Popularity
Activity
Freshness