While there are many people who will be investing in special pairs of underwear for Valentine's Day, Captain Morgan is appealing to consumers who would rather invest in a design that is more silly than sensual.
Captain Morgan's 'Posepants' were developed for both men and women as "pose-perfecting boxer briefs" to show off a bit more of one's leg than conventional boxer designs allow. The design is a hybrid of boxers and a briefs that allows one's leg the room to "raise up to a whole new level."
In keeping with the brand's pirate theme, the boxer briefs are offered in Captain Morgan’s signature red color, complete with a famous sword logo on one leg. On the reverse, the black elastic waistband reminds consumers to "Live Like A Captain."
Image Credit: Captain Morgan
Why This Trend Is Growing
- Silly Underwear Designs
- Opportunity for companies to create humorous designs for underwear.
- Hybrid Underwear
- A growing market for underwear that combines features of both boxers and briefs.
- Branded Underwear
- Companies can create and market underwear with their logos and themes.
Industries Being Reshaped
- Fashion Industry
- Opportunity for fashion companies to create and market silly and hybrid underwear designs.
- Marketing Industry
- Opportunity for marketing companies to create and promote branded underwear for companies.
- Retail Industry
- Retailers can take advantage of the growing market for silly and hybrid underwear designs, and create exclusive product lines for both men and women.
