What is the trend of silly underwear designs?

Opportunity for companies to create humorous designs for underwear.

What is the trend of hybrid underwear?

A growing market for underwear that combines features of both boxers and briefs.

What is the trend of branded underwear?

Companies can create and market underwear with their logos and themes.

What are the implications for the fashion industry industry?

Opportunity for fashion companies to create and market silly and hybrid underwear designs.

What are the implications for the marketing industry industry?

Opportunity for marketing companies to create and promote branded underwear for companies.

What are the implications for the retail industry industry?

Retailers can take advantage of the growing market for silly and hybrid underwear designs, and create exclusive product lines for both men and women.

One-Legged Underwear Designs : "underwear for valentine's day

One-Legged Underwear Designs

Valentine's-Inspired Period Panties Image 1

Valentine's-Inspired Period Panties Image 2

Valentine's-Inspired Period Panties Image 3

Captain Morgan Released 'Posepants' Underwear for Valentine's Day

Laura McQuarrie — February 2, 2018 — Fashion

References: captainmorganstore & foodandwine

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

While there are many people who will be investing in special pairs of underwear for Valentine's Day, Captain Morgan is appealing to consumers who would rather invest in a design that is more silly than sensual.

Captain Morgan's 'Posepants' were developed for both men and women as "pose-perfecting boxer briefs" to show off a bit more of one's leg than conventional boxer designs allow. The design is a hybrid of boxers and a briefs that allows one's leg the room to "raise up to a whole new level."

In keeping with the brand's pirate theme, the boxer briefs are offered in Captain Morgan’s signature red color, complete with a famous sword logo on one leg. On the reverse, the black elastic waistband reminds consumers to "Live Like A Captain."

Image Credit: Captain Morgan

Trend Themes

Silly Underwear Designs — Opportunity for companies to create humorous designs for underwear.
Hybrid Underwear — A growing market for underwear that combines features of both boxers and briefs.
Branded Underwear — Companies can create and market underwear with their logos and themes.

Industry Implications

Fashion Industry — Opportunity for fashion companies to create and market silly and hybrid underwear designs.
Marketing Industry — Opportunity for marketing companies to create and promote branded underwear for companies.
Retail Industry — Retailers can take advantage of the growing market for silly and hybrid underwear designs, and create exclusive product lines for both men and women.

6.3

Score

Popularity

Activity

Freshness