While there are many people who will be investing in special pairs of underwear for Valentine's Day, Captain Morgan is appealing to consumers who would rather invest in a design that is more silly than sensual.
Captain Morgan's 'Posepants' were developed for both men and women as "pose-perfecting boxer briefs" to show off a bit more of one's leg than conventional boxer designs allow. The design is a hybrid of boxers and a briefs that allows one's leg the room to "raise up to a whole new level."
In keeping with the brand's pirate theme, the boxer briefs are offered in Captain Morgan’s signature red color, complete with a famous sword logo on one leg. On the reverse, the black elastic waistband reminds consumers to "Live Like A Captain."
Image Credit: Captain Morgan