Americana Comfort

PB&J sandwich-inspired food and drinks recall the simplicity of childhood

Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are pursuing the memory of simpler times with new food experiences created to capture the essence of enjoying a classic peanut butter and jelly sandwich. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences, and more specifically, conveys the desire of millennials to escape the responsibilities of "adulting," even momentarily, through familiar food and beverage experiences.
SCORE 5.5
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75,847 Total Clicks
Apr 17 - Feb 18
This Year and Average
LifestyleFoodDrinking
Featured Examples
On-the-Go Granola Bowls - Rush Bowls Assembles Nutritious Fruit Bowls for Any Time of the Day
SCORE 6.4
Warm 669 Clicks Pub: Apr 3, 17
On-the-Go Granola Bowls
Rush Bowls Assembles Nutritious Fruit Bowls for Any Time of the Day
Granola bowls can often be found on the menus of healthy food chains and juice bars, but Rush Bowls makes them the centerpiece of its business. Rush Bowls prides itself on serving fruit and... [More]
Americana Chocolate Sets - Stateside Treat Emporium's American Chocolates Embrace Classic Flavors
SCORE 4
This Year and Mild 463 Clicks Pub: Jun 30, 17
Americana Chocolate Sets
Stateside Treat Emporium's American Chocolates Embrace Classic Flavors
Stateside Treat Emporium’s ‘Stateside Selection 8’ includes a range of American chocolates that are inspired by the iconic flavors of key lime pie, peanut butter and jelly... [More]
Sandwich-Inspired Cookies - The New PB&J Oreos Turn a Childhood Staple into a Tasty Snack Food
SCORE 5.8
This Year and Warm 490 Clicks Pub: Aug 7, 17
Sandwich-Inspired Cookies
The New PB&J Oreos Turn a Childhood Staple into a Tasty Snack Food
While Nabisco may have already turned the Internet on its head with the announcement of Cookie Butter Oreos, now the brand is creating even more buzz with the debut of PB&J Oreos. Inspired by a... [More]
Sandwich-Inspired Spirits - Master of Malt's Peanut Butter & Jam Old Fashioned is a Nostalgic Spirit
SCORE 4.7
This Year and Average 142 Clicks Pub: Feb 14, 18
Sandwich-Inspired Spirits
Master of Malt's Peanut Butter & Jam Old Fashioned is a Nostalgic Spirit
The ‘Peanut Butter & Jam Old Fashioned’ from Master of Malt is a nostalgic spirit that is bottled at 36% ABV and offers the most flavorful notes of both bourbon and the popular... [More]
Sandwich-Inspired Snack Clusters - Theo Launched Peanut Butter and Jelly Chocolate Clusters
SCORE 4
This Year and Mild 81 Clicks Pub: Feb 14, 18
Sandwich-Inspired Snack Clusters
Theo Launched Peanut Butter and Jelly Chocolate Clusters
Theo Chocolate recently added to its snack cluster range with an all-new, nostalgic variety—Peanut Butter & Jelly. This peanut butter and jelly-inspired snack combines peanuts with freeze-... [More]
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