Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,160 more

Americana Comfort

PB&J sandwich-inspired food and drinks recall the simplicity of childhood

Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are pursuing the memory of simpler times with new food experiences created to capture the essence of enjoying a classic peanut butter and jelly sandwich. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences, and more specifically, conveys the desire of millennials to escape the responsibilities of "adulting," even momentarily, through familiar food and beverage experiences.
Workshop Question — What "feel good" elements of your product can be played up to connect with customers on a level that feels nostalgic and familiar?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
102,115 Total Clicks
Date Range:
Apr 17 — Jul 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

On-the-Go Granola Bowls
On-the-Go Granola Bowls
Rush Bowls Assembles Nutritious Fruit Bowls for Any Time of the Day
Granola bowls can often be found on the menus of healthy food chains and juice bars, but Rush Bowls makes them the centerpiece of its business. Rush Bowls prides itself on serving fruit and... MORE
Americana Chocolate Sets
Americana Chocolate Sets
Stateside Treat Emporium's American Chocolates Embrace Classic Flavors
Stateside Treat Emporium’s ‘Stateside Selection 8’ includes a range of American chocolates that are inspired by the iconic flavors of key lime pie, peanut butter and jelly... MORE
Sandwich-Inspired Cookies
Sandwich-Inspired Cookies
The New PB&J Oreos Turn a Childhood Staple into a Tasty Snack Food
While Nabisco may have already turned the Internet on its head with the announcement of Cookie Butter Oreos, now the brand is creating even more buzz with the debut of PB&J Oreos. Inspired by a... MORE
Sealed Crustless Sandwiches
Sealed Crustless Sandwiches
Smucker's Uncrustables Are Sealed Sandwiches Loaded With Filling
Smucker’s is best known for its jellies and jams, but the Smucker’s Uncrustables sandwiches show that it isn’t one to shy away from full snack innovations. As the name suggests,... MORE
Fruit-Filled Nut Butter Bites
Fruit-Filled Nut Butter Bites
Skippy's P.B. Fruit Bites are Dried Fruits Encased in Peanut Butter
In addition to offering a range of peanut butter spreads, Skippy also offers a few peanut butter snack products—including the new nut butter bites it unveiled at the Summer Fancy Food Show. The P.... MORE
Sandwich-Inspired Spirits
Sandwich-Inspired Spirits
Master of Malt's Peanut Butter & Jam Old Fashioned is a Nostalgic Spirit
The ‘Peanut Butter & Jam Old Fashioned’ from Master of Malt is a nostalgic spirit that is bottled at 36% ABV and offers the most flavorful notes of both bourbon and the popular... MORE
Sandwich-Inspired Snack Clusters
Sandwich-Inspired Snack Clusters
Theo Launched Peanut Butter and Jelly Chocolate Clusters
Theo Chocolate recently added to its snack cluster range with an all-new, nostalgic variety—Peanut Butter & Jelly. This peanut butter and jelly-inspired snack combines peanuts with freeze-... MORE

Related Trend Reports & Custom Market Research

Related Examples

Private Label Ice Creams
Private Label Ice Creams
Target Has Released Healthy Ice Creams Under Its Archer Farms Label
Low-Calorie Non-Dairy Desserts
Low-Calorie Non-Dairy Desserts
'So Delicious' Launched a Range of Low-Calorie Vegan Ice Cream
play_circle_filled Elevated PB&J Pairings
Elevated PB&J Pairings
Sprelly's Clever Packaging Simplifies Peanut Butter and Jelly Pairing
Dessert Brand Fashion Collections
Dessert Brand Fashion Collections
Häagen-Dazs is Launching a Collection of Fashion by Students
Chickpea-Based Blondies
Chickpea-Based Blondies
Chickpeas are the First Ingredient in the P'Nutter Chocolate Chip Blondie
Peanut-Packed Kids Snacks
Peanut-Packed Kids Snacks
Jif's Power Ups Introduce New Peanut Snacks for Kids
Comedic Parenting Shows
Comedic Parenting Shows
Neil Patrick Harris is Promoting Jif's Power Ups with Livestreamed Improv
Grain-Free Dog Treats
Grain-Free Dog Treats
Old Mother Hubbard's Oven-Baked Biscuits Suit Dogs with Grain Sensitivities
Low-Sugar Protein Snacks
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
Strawberry Cream Liqueurs
Strawberry Cream Liqueurs
Baileys Strawberries & Cream is Launching as a Limited-Edition Flavor
Multicultural Flavored Spirits
Multicultural Flavored Spirits
City Bright Gin Celebrates the Flavors of LA in an Interesting Gin
Rose Petal Gins
Rose Petal Gins
Halewood Wines & Spirits Launched a Limited-Edition Valentine's Day Gin
Organic Chia-Oat Cereals
Organic Chia-Oat Cereals
General Mills' Cascadian Farm Vanilla Chia Crunch
Chocolaty Sea Salt Popcorn
Chocolaty Sea Salt Popcorn
Target's 'Chocolate & Sea Salt Caramel Corn' is a Great Holiday Snack
Crunchy Spirulina Snacks
Crunchy Spirulina Snacks
The SunFresh Proteins CrunchLina Spirulina Snack Clusters are Vegan
Botanical Beard Art
Botanical Beard Art
Geoffroy Mottart's Floral Works Bring Light to Forgotten Sculptures
Contemporary Modular Office Desks
Contemporary Modular Office Desks
The Tetris Table Allows for Greater In-Office Flexibility
Sustainable Organic Dessert Bites
Sustainable Organic Dessert Bites
The Alter Eco Coconut Clusters are Sustainable and Fair Trade
Cleansing Volcanic Skincare
Cleansing Volcanic Skincare
Innisfree's Super Volcanic Cluster Collection Purifies Impurities
Antioxidant-Rich Cereals
Antioxidant-Rich Cereals
The Kellogg’s Special K Cereal Blueberry with Lemon Clusters is Balanced
Jellyfish-Inspired Tables
Jellyfish-Inspired Tables
Daniela Forti's Jelly Fish Tables are Made from Colored Glass
Wine-Infused Caramels
Wine-Infused Caramels
These Bissinger's Treats Combine Chocolate and Wine
Furniture Brand Pop-Up Shops
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
Candy-Infused Trail Mixes
Candy-Infused Trail Mixes
The Mars Fruit and Nut Trail Mixes are Packed with Flavorful Treats
Kale-Infused Chocolates
Kale-Infused Chocolates
Compartes' Vegan Kale Bar is Loaded with Pumpkin and Sesame Seeds
Birthday Cake Chocolates
Birthday Cake Chocolates
Trader Joe's Birthday Cake Bar Has the Look & Taste of a Special Dessert
Abstract Art Chocolate Branding
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
Donut-Flavored Sandwich Cookies
Donut-Flavored Sandwich Cookies
The Oreo Jelly Donut Flavor is Available for a Limited Time
Sustainable Cacao Cannabis Chocolates
Sustainable Cacao Cannabis Chocolates
Satori Chocolates Are Both Nutritious and Relaxing
Horoscope-Themed Chocolates
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
Boutique Cannabis Dispensaries
Boutique Cannabis Dispensaries
The Serra Flagship in Portland Offers High End Smoke Paraphernalia
Sandwich-Specializing Eateries
Sandwich-Specializing Eateries
This Peanut Butter and Jelly Sandwich Restaurant is Being Planned
Southern Dessert-Flavored Cookies
Southern Dessert-Flavored Cookies
The New Mississippi Mud Pie Oreos Celebrate a Southern Classic
Breakfast Dish Cookie Flavors
Breakfast Dish Cookie Flavors
The Waffles and Syrup Oreos are a Limited-Edition Cookie Treat
Space Vacuum-Distilled Gin Liquors
Space Vacuum-Distilled Gin Liquors
Moonshot Gin is Made Using Materials Sent into Space
Same-Day Meal Delivery Services
Same-Day Meal Delivery Services
Martha & Marley Spoon is Offering Quick Delivery Through Amazon
Nutritious Workplace Lunch Services
Nutritious Workplace Lunch Services
LunchOwl Aims to Create Productive Employees Through Food
Bolognese Rice Bowls
Bolognese Rice Bowls
The Comforting and Crispy Rice Bowl Recipe Incorporates a Meaty Lasagna Sauce
Mason Jar Juicers
Mason Jar Juicers
This Joie Product Turns a Handheld Citrus Reamer into a Mason Jar Attachment
Snack-Decorating Machines
Snack-Decorating Machines
John Adams' 'Chocolate Sprinkle Stix' Makes Custom Stick Snacks
Health-Conscious Food Trucks
Health-Conscious Food Trucks
The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls
Frozen Mexican Meals
Frozen Mexican Meals
Frontera Foods is Now Introducing Its First-Ever Frozen Products
DIY Cereal Cafes
DIY Cereal Cafes
Toronto's CerealBox Cafe Lets Customers Create Their Perfect Bowl of Cereal
Fast Casual Mediterranean Restaurants
Fast Casual Mediterranean Restaurants
Cava Grill Offers Customizable Salads and Grain Bowls
Popping Candy Creme Cookies
Popping Candy Creme Cookies
The Nabisco Oreo Firework Cookies are Limited-Edition
Easter Marshmallow Cookies
Easter Marshmallow Cookies
The Peeps Oreo Sandwich Cookies are Limited-Edition for Spring
Romantic Dessert Cookies
Romantic Dessert Cookies
The Chocolate Strawberry Oreos are Limited-Edition for Valentine's Day
Spirit-Based Advent Calendars
Spirit-Based Advent Calendars
These Alcoholic Advent Calendars Feature Different Brands of Booze
Sandwich-Inspired Snack Bars
Sandwich-Inspired Snack Bars
Trader Joe's PB & J Bars Put a Snack-Sized Spin on a Classic Sandwich
Charity Whisky Auctions
Charity Whisky Auctions
Master of Malt is Raising Funds for 'Malaria No More UK' with an Auction
Cereal-Flavored Oreos
Cereal-Flavored Oreos
The Wonder Vault Cookie Campaign Sources Pie and Breakfast for Inspiration
Banana Cricket Bars
Banana Cricket Bars
Exo's Banana Bread Protein Bar Gets Its Power from Cricket Flour
Filled Cupcake Cookies
Filled Cupcake Cookies
The Latest Oreo Treat Flavor Has a Chocolate Cream with a Vanilla Centre
Sandwich Snack Bars
Sandwich Snack Bars
Betty Lou's Peanut Butter Bar is Like an Ultra Dense PB&J Sandwich
Spiced Pastry Oreos
Spiced Pastry Oreos
The Cinnamon Bun-Flavored Oreos are Inspired by the Flakey Dessert
Banana Bacon Sandwiches
Banana Bacon Sandwiches
This Revamped PB & J Sandwich is a Triple Decker Sure to Transform Lunch
Sandwich Breakfast Burritos
Sandwich Breakfast Burritos
This Peanut Butter and Jelly Burrito is an Usual Hybrid Meal
play_circle_filled Global Sandwich Guides
Global Sandwich Guides
This Video Provides a Snapshot of Different Culture-Oriented Sandwiches
Cocktail-Aging Kits
Cocktail-Aging Kits
Master of Malt's 'Mature Your Own Cocktail Kit' Creates Aged Custom Cocktails
Sandwich-Inspired Pancakes
Sandwich-Inspired Pancakes
These Peanut Butter and Jelly Pancakes Offer Two Dishes in One
Crumby PB&J Snacks
Crumby PB&J Snacks
These Rich and Buttery Crumb Muffins are Made with Peanut Butter and Jelly
Adult Christmas Crackers
Adult Christmas Crackers
Drinks by the Dram Fills a Holiday Staple with Spirits and Liqueurs
Alcoholic Advent Calendars
Alcoholic Advent Calendars
The Ginvent Calendar Counts Down to Christmas With Drinks