Old Mother Hubbard recently added to its line of snacks for dogs with four new grain-free dog treats, which were specifically formulated to care for pets with grain sensitivities.
The oven-baked dog biscuits are offered in a number of unique flavors, including the turkey and sweet potato-flavored 'All The Fixins,' peanut butter and banana 'P-Nuttier 'N Nanners' and 'Pick of the Patch,' which features pumpkin and carrot. The final grain-free dog treat to be introduced by Old Mother Hubbard is a unique creation called Chicken Pot Pie, which is a consumer-created flavor that was dubbed the winner of the brand's Battle of the Biscuits contest last year.
Each of the new grain-free biscuits comes in the form of a bone shape and a colorful package that makes it easy for pet parents to keep their cupboards stocked with a variety of nourishing and flavorful treats.
Key Themes Behind This Trend
- Grain-free Pet Food
- There is a growing trend for grain-free pet food as more pet owners become aware of potential food allergies and sensitivities in their pets.
- Custom Pet Food
- Customized pet food options, such as the consumer-created Chicken Pot Pie flavor, can create a unique and personalized experience for pet owners and their pets.
- Healthy Pet Treats
- Pet owners are increasingly looking for healthy and nourishing treats for their pets, creating an opportunity for companies to innovate and offer new and alternative options.
Where This Applies
- Pet Food Industry
- The pet food industry can take advantage of the growing trend for grain-free and personalized pet food options to cater to the changing needs and demands of pet owners.
- Pet Treat Industry
- The pet treat industry can tap into the demand for healthy and flavorful pet snacks, and explore new ingredients and flavors to create innovative, grain-free treats for pets with sensitivities.
- Pet Health Industry
- The pet health industry can benefit from the increased awareness of pet food allergies and sensitivities and offer specialized services or products to help diagnose and manage these conditions in pets.
