Festival Care

Music festivals have created a market for festival-specific self-care

Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services.
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36,917 Total Clicks
Jun 17 - Jun 18
This Year and Warm
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Featured Examples
Festival Survival Kits - Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
SCORE 6.9
Warm 1,983 Clicks Pub: Aug 9, 17
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
Founded in 2009 by Liam Gallagher—one of the most iconic frontmen in music—Pretty Green unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green... [More]
Sobriety-Focused Festival Initiatives - Shambhala's Camp Clean Beats is Drug and Alcohol-Free
SCORE 6.5
This Year and Warm 484 Clicks Pub: Jun 13, 18
Sobriety-Focused Festival Initiatives
Shambhala's Camp Clean Beats is Drug and Alcohol-Free
Shambhala Music Festival occurs every summer at the Salmo River Ranch in the West Kootenay region of British Columbia, attracting music and art fans from all of the world, as well as a group of... [More]
Festival-Ready Workouts - StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
SCORE 5.1
Warm 463 Clicks Pub: Jun 17, 17
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
Knowing that going to a music festival can take a lot out of the body, StubHub and Beachbody teamed up to create the ‘Ready, Set, Live’ music festival-ready workout. The fitness... [More]
Karaoke Eye Tests - Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
SCORE 4.5
Average 188 Clicks Pub: Jun 21, 17
Karaoke Eye Tests
Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
The last place one might expect to take an eye exam test is at a music festival, but the Glastonbury Festival is the only place that the Karaoke Eye Test can be found. For the festival, Royal... [More]
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