Sobriety-Focused Festival Initiatives

Shambhala's Camp Clean Beats is Drug and Alcohol-Free

Shambhala Music Festival occurs every summer at the Salmo River Ranch in the West Kootenay region of British Columbia, attracting music and art fans from all of the world, as well as a group of sober ravers who are a part of the Camp Clean Beats community.

Camp Clean Beats was created to offer sanctuary to attendees who refrain from using drugs and alcohol, who are looking to enjoy all that the festival has to over with like-minded individuals. As Shambhala is a camping festival, it can sometimes be difficult for sober ravers to avoid the behavior they're trying to recover from. In addition to functioning as a safe zone where support is readily available, Camp Clean Beats offers recovery meetings three times a day to help attendees learn, grow and connect.

With initiatives like Camp Clean Beats, music fans can partake in the activities they've always loved, without feeling the pressure to use drugs or drink with those around them who might choose to do so.

Sober Festival Communities
Creating drug and alcohol-free spaces within music festivals for like-minded individuals to enjoy the event without substances.
Recovery Support Services
Providing on-site meetings and support services for festival attendees struggling with addiction.
Wellness-focused Festivals
Festivals that prioritize promoting and encouraging wellness, including sobriety and mental health.

Sectors Adopting This

Music Festivals
Creating safe spaces for sober attendees within festivals can attract a new market of people who desire a drug and alcohol-free environment.
Addiction and Recovery Services
Providing on-site support services and meetings at festivals can expand the reach of addiction and recovery treatment programs.
Wellness and Self-care
Wellness-focused festivals that prioritize sobriety and mental health can attract attendees seeking a more mindful and healthy experience.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 60%
Freshness 8%

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