Knowing that going to a music festival can take a lot out of the body, StubHub and Beachbody teamed up to create the 'Ready, Set, Live' music festival-ready workout.
The fitness routine takes the form of a 45-minute strength training program, which has been specifically crafted to "prepare fans for the rigors of the summer music season." The class remind of HIIT-style training, where the fast-paced exercises only last about 30 to 60 seconds each. With squats, jumps and push-ups, music lovers are given the movements needed to get the best view, improve endurance and even "Practice Hygiene in Your High Jeans."
Like this collaboration with Beachbody, last year StubHub joined forces with Gym Box to create a workout class to get music concert lovers ready for crowdsurfing.
Why This Trend Is Growing
- Music Festival Fitness
- Creating fitness programs tailored towards music festival goers can help foster partnerships between fitness companies and event organizers.
- Hiit-style Training
- Developing quick and intense workout sessions centered around HIIT-style training can make workouts more efficient and appealing for consumers with busy lifestyles.
- Collaborative Workouts
- Partnering with companies outside of the fitness industry to design workout programs can broaden brand visibility and appeal to new consumer demographics.
Industries Being Reshaped
- Fitness
- Gym chains, personal trainers, and fitness video content providers can capitalize on the growing interest in festival-ready workout programs.
- Music
- Music festival organizers and producers can use fitness programs as a unique marketing strategy while promoting healthy lifestyles among event attendees.
- Event Management
- Event coordinators and businesses that specialize in event management can consider incorporating fitness programs as a new aspect of event planning services.
