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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Retail Gaming

Retailers outside of tech incorporate in-store games to boost engagement

Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question — How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
93,108 Total Clicks
Date Range:
Jun 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

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