Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question - How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
Trend Themes
1. In-store Gamification - Brick and mortar retailers are incorporating gaming in various forms to boost engagement with brands and products.
2. Virtual Reality Experiences - Brands are using VR technology to give consumers an engaging, experiential way to learn about products.
3. Gamified Advertising Campaigns - Brands are creating gaming experiences to showcase and highlight product features.
Industry Implications
1. Retail Industry - Retailers can incorporate gamification to enhance shopper experience and boost engagement.
2. Gaming Industry - Gamification can be utilized outside of traditional gaming, creating possible disruptive opportunities in non-gaming industries.
3. Advertising Industry - Gamification of advertising campaigns can lead to more engaging and memorable experiences for consumers.
