Trend cluster
Category
Business

Retail
Gaming

Retailers outside of tech incorporate in-store games to boost engagement.

Published Feb 14, 2018

5.4 Trend score
Evidence articles
5
Furniture Brand Pop-Up ShopsMini Golf BarsVR Store OpeningsGamified Furniture CampaignsGamified Sneaker Experiences

Trend

What is the Retail Gaming trend?

Retail Gaming: Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.

Trend themes

Themes within the Retail Gaming trend

Three behaviours holding the trend together
01

In-Store Gamification

Brick and mortar retailers are incorporating gaming in various forms to boost engagement with brands and products.

02

Virtual Reality Experiences

Brands are using VR technology to give consumers an engaging, experiential way to learn about products.

03

Gamified Advertising Campaigns

Brands are creating gaming experiences to showcase and highlight product features.

Industry implications

What the Retail Gaming trend means for industry

Where the trend changes the playbook
For

Retail Industry

Retailers can incorporate gamification to enhance shopper experience and boost engagement.

For

Gaming Industry

Gamification can be utilized outside of traditional gaming, creating possible disruptive opportunities in non-gaming industries.

For

Advertising Industry

Gamification of advertising campaigns can lead to more engaging and memorable experiences for consumers.

Workshop question

How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?

Trend signals

Trend signals for Retail Gaming

Trend score 5.4 out of 10, from popularity 88%, activity 64%, freshness 8%.

Popularity88%
Activity64%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Retail Gaming trend

5 featured examples from Jun 22, 2017 to Mar 22, 2018
Furniture Brand Pop-Up Shops
CategoryBusiness

Furniture Brand Pop-Up Shops

Toronto's IKEA Play Café is an Immersive Retail Experience

Furniture retailers can use pop-up shops to expand their market reach and create gamified retail spaces that showcase their products while providing a memorable and interactive ex…

Mini Golf Bars
CategoryLifestyle

Mini Golf Bars

'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech

The entertainment industry could benefit from incorporating technology and gamification to create innovative experiences for customers.

VR Store Openings
CategoryBusiness

VR Store Openings

IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences

The retail industry can explore virtual reality technology to enhance customer experiences and showcase products in an engaging way.

Gamified Furniture Campaigns
CategoryTech

Gamified Furniture Campaigns

IKEA's 'Matchers Keepers' Uses AR to Solve Furniture Disputes

Furniture retailers can leverage AR technology and gamification to enhance the customer experience and facilitate decision-making.

Gamified Sneaker Experiences
CategoryFashion

Gamified Sneaker Experiences

'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style

Sports apparel brands can explore incorporating interactive and gamified features, such as avatar transformations and virtual reality gaming, to create unique and captivating prod…

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