Augmented Tradition

Rituals steeped in tradition are adopted into augmented reality platforms

Implications - Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts.

Workshop Question - How can your brand better steep inclusive traditions and rituals into its products/services?
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38,270 Total Clicks
Aug 16 - Feb 18
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