Category
Tech
Delegated Interfaces
Trend cluster
Category
Augmented
Tradition
Rituals steeped in tradition are adopted into augmented reality platforms.
4.2
Trend score
Trend
What is the Augmented Tradition trend?
Augmented Tradition: Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts.
Trend themes
Themes within the Augmented Tradition trend
Three behaviours holding the trend together01
AR integration of historical & cultural practices
The integration of AR technology with practices steeped in history or tradition is leading to new and engaging immersive experiences.
02
Virtual customer experiences
Virtual reality and augmented reality are now being used to enhance customer experiences, offering new opportunities for businesses and industries to innovate and disrupt traditional offerings.
03
AR personalization
Businesses are using AR to create personalized experiences for their customers, increasing engagement and satisfaction while also utilizing the technology for marketing purposes.
Industry implications
What the Augmented Tradition trend means for industry
Where the trend changes the playbookFor
Leisure and entertainment industry
The use of AR is transforming the way customers consume entertainment, resulting in new and innovative experiences.
For
Funeral industry
The introduction of AR services can revolutionize the way funerals are conducted and experienced, offering cost-effective and unique options to customers.
For
Hospitality industry
The integration of AR personalization with menus, creating more immersive and interactive dining experiences for customers, resulting in better engagement and sales numbers.
Workshop question
How can your brand better steep inclusive traditions and rituals into its products/services?
Trend signals
Trend signals for Augmented Tradition
Trend score 4.2 out of 10, from popularity 70%, activity 49%, freshness 8%.
Popularity70%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Tradition trend
4 featured examples from Aug 26, 2016 to Feb 14, 2018CategoryLifestyle
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
The restaurant industry can benefit from using augmented reality menus
CategoryLifestyle
Augmented Reality Gravesites
Virtual Graves Offer a Cost-Effective Alternative to Funerals
Augmented reality and virtual reality technology can disrupt the traditional funeral service industry by becoming an affordable and accessible option for families bereaved by deat…
CategoryTech
VR Crucifixion Films
The 'Jesus VR - The Story of Christ' Movie Tells the Account of the Martyr
Using virtual reality to create more immersive and engaging religious experiences for members.
CategoryTech
AR Wishing Wells
VOLO by HUSH Makes Wishing a Global, Digital Experience
Exploring new applications of augmented reality technology to create innovative experiences.
