Rituals steeped in tradition are adopted into augmented reality platforms
Implications - Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts.
Workshop Question - How can your brand better steep inclusive traditions and rituals into its products/services?
Trend Themes
1. AR Integration of Historical & Cultural Practices - The integration of AR technology with practices steeped in history or tradition is leading to new and engaging immersive experiences.
2. Virtual Customer Experiences - Virtual reality and augmented reality are now being used to enhance customer experiences, offering new opportunities for businesses and industries to innovate and disrupt traditional offerings.
3. AR Personalization - Businesses are using AR to create personalized experiences for their customers, increasing engagement and satisfaction while also utilizing the technology for marketing purposes.
Industry Implications
1. Leisure and Entertainment Industry - The use of AR is transforming the way customers consume entertainment, resulting in new and innovative experiences.
2. Funeral Industry - The introduction of AR services can revolutionize the way funerals are conducted and experienced, offering cost-effective and unique options to customers.
3. Hospitality Industry - The integration of AR personalization with menus, creating more immersive and interactive dining experiences for customers, resulting in better engagement and sales numbers.
4 Featured, 36 Examples:
69,725 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Average
Consumer Insight Topics:
