This Kodak Cooler is a novelty item that can be purchased via the camera brand's website. Both fun and functional, the accessory is a nod to the past, featuring the photo company's iconic yellow color scheme and bold typography.
In addition to the growing popularity of concert-themed and celebrity-designed merchandise, consumers are embracing modern collectibles from iconic brands they grew up following. Kodak is one of those brands and has most recently gained attention for its collaborative apparel line with fashion label Opening Ceremony.
Millennials' growing appreciation for nostalgia is the inspiration behind this Kodak Cooler and the camera brand's other collectible heritage products. They range from patterned mugs, and art prints, to messenger bags that feature archival imagery.