Cocktail-Aging Kits

Master of Malt's 'Mature Your Own Cocktail Kit' Creates Aged Custom Cocktails

While sets for crafting custom cocktails have become a dime a dozen, Master of Malt is offering a new take on the concept with a 'Mature Your Own Cocktail Kit.'

The kit includes a one-liter toasted American white oak barrel, as well as two small bottles for aging a Negroni, Manhattan or Martinez cocktail. In terms of wait time, the maturation process takes anywhere from a few days to a few weeks to properly prepare. Because the components of the kit can be used more than once, this is a set that a cocktail enthusiast need only be gifted one time.

As well as offering a standard Mature Your Own Cocktail Kit, Master of Malt also sells a specific set for maturing gin. Sets like these speed up the process of getting instant gratification and customization from a DIY project.

Custom Cocktail Kits
Creating personalized cocktail experiences at home with DIY aging kits.
Rapid Maturation Technology
Developing innovative methods to speed up the aging process for cocktails.
Gin Maturation Sets
Catering to the gin enthusiasts with specialized aging kits.

Sectors Adopting This

Alcoholic Beverages
Opportunity for distilleries and liquor brands to market DIY cocktail aging kits.
Home Brewing and Bartending
Targeting home cocktail enthusiasts and hobbyists with aging kit products.
E-commerce and Gift Retail
Creating new market segments for online retailers specializing in cocktail-related products and unique gift options.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 42%
Freshness 8%

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