Dessert Destruction

Interactive dessert items get consumers involved for a grand reveal

Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically.

Workshop Question - How can you invite participation into the experience of your product in order to leverage the element of carefree play?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
46,498 Total Clicks
Nov 17 - Feb 18
This Year and Warm
Featured Examples
Smashing Chocolate Dessert Eggs - The Disco Egg by CXBO is Destroyed to Reveal Inner Sweet Treats
SCORE 8.1
This Year and Hot 2,318 Clicks Pub: Feb 15, 18
Smashing Chocolate Dessert Eggs
The Disco Egg by CXBO is Destroyed to Reveal Inner Sweet Treats
Filled with dried cherries, pink peppercorns, sea salt and aerated milk chocolate, the Disco Egg by CXBO is an interactive dessert that requires the diner to smash it open with a spoon in order to... [More]
Edible Emoji Fragrance Promos - The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
SCORE 8
This Year and Hot 2,063 Clicks Pub: Feb 15, 18
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
Sent out to press contacts and Kim’s friends and family, the KKW emoji fragrance press kits that arguably served as the most effective promotional aspect of the limited edition perfume... [More]
Garden-Inspired Matcha Parfaits - The Sabou Parfait is Decorated to Look Like a Japanese Zen Garden
SCORE 5.6
Warm 756 Clicks Pub: Nov 30, 17
Garden-Inspired Matcha Parfaits
The Sabou Parfait is Decorated to Look Like a Japanese Zen Garden
While matcha desserts are a staple in Japan, a cafe in Ginza called Salon Ginza Sabou is transforming the green tea powder into a beautiful new creation called the Sabou Parfait. Literally... [More]
Chocolate Pinata-Inspired Desserts - Uncle Julio's Chocolate Pinata is an Over-The-Top Table Dessert
SCORE 4.6
This Year and Average 1,192 Clicks Pub: Feb 15, 18
Chocolate Pinata-Inspired Desserts
Uncle Julio's Chocolate Pinata is an Over-The-Top Table Dessert
The Chocolate Pinata is an indulgent over-the-top table dessert only available at Uncle Julio’s chain of Mexican restaurants. Recently featured on the Instagram account of ‘foodgod’... [More]
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