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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,209 more

Dessert Destruction

Interactive dessert items get consumers involved for a grand reveal

Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically.
Workshop Question — How can you invite participation into the experience of your product in order to leverage the element of carefree play?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
55,256 Total Clicks
Date Range:
Nov 17 — Feb 18
Trending:
Warm

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