Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically.
Workshop Question - How can you invite participation into the experience of your product in order to leverage the element of carefree play?
Trend Themes
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Interactive Dessert Items — Creating playful, interactive dessert items that encourage participation and allow for entertaining social media content.
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Edible Promotions — Using edible promotions, such as chocolate press kits, for marketing and promotional purposes, generating brand buzz on social media platforms.
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Dessert Destruction — Embracing excessive and over-the-top dessert items that are meant to be smashed or broken open, encouraging consumers to not only indulge, but also to participate in the dining experience.
Industry Implications
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Food and Beverage Industry — Innovating new ways of bringing playful and highly interactive elements to food and dessert consumption, leveraging social media and visually appealing plating mediums.
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Marketing and Advertising Industry — Embracing creative edible designs in promotional campaigns and leveraging social media for optimal reach on potential customer segments.
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Hospitality and Entertainment Industry — Creating immersive and interactive dining experiences that are tailored with experiential elements, where diners can collaborate to prepare, serve or compose creative dishes.
4 Featured, 27 Examples:
87,124 Total Clicks
Date Range:
Nov 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
