The New adidas AlphaBOUNCE Colorway Celebrates a Purple Pantone Color

 - Dec 29, 2017
References: oneness287 & designtaxi
Following the announcement of Ultra Violet as Pantone's choice for the 2018 Color of the Year, an all-new adidas AlphaBOUNCE colorway was introduced to celebrate the rich blue-based purple shade. The Pantone-inspired colorway for the women's shoe celebrates a "dramatically provocative and thoughtful purple shade," with a suede-like upper and a rubberized heel.

adidas' AlphaBOUNCE sneakers were originally introduced as an innovative performance running shoe made with technology used by NASA, a FORGEDMESH upper and a BOUNCE midsole made from foam to maximize cushion and comfort.

In their 2017 and 2018 collections, labels like Balenciaga, Gucci and Marni embraced the use of the deep purple shade in their designer collections, signalling that the color will be a popular one for up-and-coming apparel and accessory releases.