Category
Lifestyle
Assisted Choices
Trend cluster
Category
Laidback
Bridal
No frills fashions and ceremonies suggest a shift from high pressure formalities.
4.9
Trend score
Trend
What is the Laidback Bridal trend?
Laidback Bridal: As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices.
Trend themes
Themes within the Laidback Bridal trend
Three behaviours holding the trend together01
Shift towards authentic weddings
Consumers prefer no-frills services and fashions that reflect their personality and lifestyle choices.
02
Edible Bouquets
Unconventional edible bouquets, such as donut bouquets, are becoming trendy among relaxed married couples-to-be.
03
Sensible Wedding Sneakers
The Keds x Kate Spade New York Wedding Collection features dressed-up designer sneakers for brides who prefer comfort on their special day.
Industry implications
What the Laidback Bridal trend means for industry
Where the trend changes the playbookFor
Wedding industry
The shift towards authenticity, unconventional bouquets, and sensible accessories can disrupt the wedding industry by catering to more relaxed and individualistic preferences.
For
Apparel industry
The fusion of traditional elegance with streetwear or comfort-based designs present opportunities for unique and disruptive innovation in the apparel industry.
For
Food industry
Edible bouquets can be a new avenue for food industry innovation, capitalizing on the trend of unconventional choices amid celebrations.
Workshop question
How can your brand better accommodate customers looking to take a less rigid approach to the rituals that your product enables?
Trend signals
Trend signals for Laidback Bridal
Trend score 4.9 out of 10, from popularity 76%, activity 64%, freshness 8%.
Popularity76%
Activity64%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Laidback Bridal trend
5 featured examples from Jun 29, 2017 to Feb 7, 2018CategoryFashion
Dressed-Up Wedding Sneakers
Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort
The introduction of dressed-up wedding sneakers creates new market potential for retailers specializing in wedding accessories and footwear.
CategoryLifestyle
Fast Food Weddings
The New Taco Bell Wedding Packages are a Delicious Way to Tie the Knot
Fast food chains can expand their revenue streams by offering wedding packages and branded merchandise.
CategoryLuxury
Luxe Bridal Tracksuits
Vetements' Take on the Bridal Gown Fuses Streetwear with Elegance
Disruptive innovation opportunity: Redefining bridal fashion by challenging traditional concepts and offering unconventional alternatives.
CategoryLifestyle
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
There is potential for more clothing brands to create sleepwear-inspired pieces that can be worn both in and out of the bedroom.
CategoryLifestyle
Donut Bridal Bouquets
This Wedding in Sydney, Australia Featured a Bouquet Made of Donuts
Florists can explore using unusual materials, like food, to create striking and unique wedding arrangements that cater to an adventurous clientele.
