No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices.
Workshop Question - How can your brand better accommodate customers looking to take a less rigid approach to the rituals that your product enables?
Trend Themes
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Shift Towards Authentic Weddings — Consumers prefer no-frills services and fashions that reflect their personality and lifestyle choices.
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Edible Bouquets — Unconventional edible bouquets, such as donut bouquets, are becoming trendy among relaxed married couples-to-be.
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Sensible Wedding Sneakers — The Keds x Kate Spade New York Wedding Collection features dressed-up designer sneakers for brides who prefer comfort on their special day.
Industry Implications
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Wedding Industry — The shift towards authenticity, unconventional bouquets, and sensible accessories can disrupt the wedding industry by catering to more relaxed and individualistic preferences.
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Apparel Industry — The fusion of traditional elegance with streetwear or comfort-based designs present opportunities for unique and disruptive innovation in the apparel industry.
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Food Industry — Edible bouquets can be a new avenue for food industry innovation, capitalizing on the trend of unconventional choices amid celebrations.
5 Featured, 43 Examples:
160,752 Total Clicks
Date Range:
Jun 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
