US dairy company Chobani recently expanded it portfolio with its new meze dips. Meze is a selection of small dishes served as an appetizer in Mediterranean countries such as Greece, Turkey and Azerbaijan. Now, Chobani has built on this culinary tradition by creating yogurt-based dips inspired by meze.
The new meze dips are made form a combination of fresh vegetables, herbs, spices and creamy Greek yogurt. Like other Chobani products, the dips are made entirely from natural and GMO-free ingredients. The dips are also intended to be healthier than other pre-packaged hummus products, with 80 percent less fat and 65 percent fewer calories.
With four savory flavors to choose from, the tasty Mediterranean dips give consumers a new way to enjoy Chobani yogurt.
Why This Trend Is Growing
- Meze Inspired Dips
- The rise of meze-inspired dips offers an opportunity for dairy companies to introduce new yogurt-based products with unique Mediterranean flavors.
- Healthy Condiments
- The trend of offering healthier dips and condiments opens up opportunities for companies to create low-fat and low-calorie options that still pack a flavorful punch.
- Greek Yogurt Expansion
- Expanding the use of Greek yogurt in other culinary traditions presents a new area of innovation for dairy companies looking to diversify their product lines.
Industries Being Reshaped
- Dairy
- The dairy industry can capitalize on the trend by creating new meze-inspired dips and leveraging the healthy and natural ingredients of dairy products, such as Greek yogurt.
- Condiments
- The growing trend of healthy dips and condiments presents an opportunity for condiment companies to introduce new low-fat and low-calorie options that are still flavorful.
- Mediterranean Cuisine
- As the popularity of Mediterranean cuisine continues to surge, there is an opportunity for restaurants to feature meze-inspired dips on their menus, or for food manufacturers to create products that help consumers recreate the traditional mezze experience at home.
