Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers.
Workshop Question - What are some of the reasons why a customer may be reluctant to purchase your brand's products/services? How can your brand resolve those concerns?
Trend Themes
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Powdered Cannabis — As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption.
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Single-serve Powders — Consumers appreciate single-serve drink powders as a means of maintaining their health on the go.
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Full-spectrum CBD Powders — Powdered supplements are offered as a caffeine-free, non-intoxicating alternative to traditional prescriptions for boosting energy and focus levels.
Industry Implications
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Medical Marijuana Delivery — The medical marijuana industry could explore quick alternatives to other forms of cannabis consumption such as powdered cannabis.
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Health and Wellness Industry — The health and wellness industry can venture into offering single-serve drink powders as a means of maintaining health on the go.
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Pharmaceutical Industry — The pharmaceutical industry can explore powdered supplements as a caffeine-free, non-intoxicating alternative to traditional prescriptions for boosting energy and focus levels.
