Category
Lifestyle
Assisted Choices
Trend cluster
Category
Powdered
Cannabis
Various properties of cannabis are broken down in powdered form.
3.7
Trend score
Trend
What is the Powdered Cannabis trend?
Powdered Cannabis: As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers.
Trend themes
Themes within the Powdered Cannabis trend
Three behaviours holding the trend together01
Powdered Cannabis
As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption.
02
Single-Serve Powders
Consumers appreciate single-serve drink powders as a means of maintaining their health on the go.
03
Full-Spectrum CBD Powders
Powdered supplements are offered as a caffeine-free, non-intoxicating alternative to traditional prescriptions for boosting energy and focus levels.
Industry implications
What the Powdered Cannabis trend means for industry
Where the trend changes the playbookFor
Medical Marijuana Delivery
The medical marijuana industry could explore quick alternatives to other forms of cannabis consumption such as powdered cannabis.
For
Health and Wellness Industry
The health and wellness industry can venture into offering single-serve drink powders as a means of maintaining health on the go.
For
Pharmaceutical Industry
The pharmaceutical industry can explore powdered supplements as a caffeine-free, non-intoxicating alternative to traditional prescriptions for boosting energy and focus levels.
Workshop question
What are some of the reasons why a customer may be reluctant to purchase your brand's products/services? How can your brand resolve those concerns?
Trend signals
Trend signals for Powdered Cannabis
Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%.
Popularity59%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Powdered Cannabis trend
6 featured examples from Jul 27, 2016 to Feb 19, 2019CategoryLifestyle
Full-Spectrum CBD Powder Supplements
The Elixinol CBD Powder Comes in Convenient Pouches
The health and wellness industry can utilize CBD-based energy supplements to tap into the growing market of consumers seeking natural and alternative solutions for energy and focu…
CategoryLifestyle
Dissolvable THC Powders
Ripple's Powdered THC Products are Flavorless, Odorless and Fast-Acting
Disruptive innovation opportunity: Partner with THC powder manufacturers to create a new line of cannabis-infused beverages that can be customized by consumers.
CategoryLifestyle
Anti-Anxiety Cannabis Powders
Mondo Cannabis Powder is a Supplement That Doesn't Intoxicate
The medical marijuana industry can develop more products like Mondo Cannabis Powder that cater specifically to medical conditions and offer alternatives to pharmaceutical drugs.
CategoryLifestyle
Orally Consumed Cannabis Powders
Hydropothecary's 'Decarb' Products Allow for Flexible Consumption
Disruptive innovation opportunity: Develop innovative delivery methods for medical marijuana that can cater to various patient preferences and conditions.
CategoryLifestyle
Powdered Marijuana Mixers
This Powdered Drink Mix Introduces Cannabis into a New Category
Potshotz taps into the legal recreational marijuana industry by offering a unique and convenient cannabis-infused powdered drink mix.
CategoryLifestyle
Drinkable Cannabis Powders
Aceso Delivers Cannabis in a Unique Form for Anxiety, Pain and More
Potential to create new product lines of drink powders to cater to health-conscious consumers.
