Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it.
Workshop Question - How can your brand evoke long-standing consumer understandings in order to market its products/services?
Trend Themes
1. Superfood Skincare - The popularity of using superfoods as ingredients for skincare products is increasing
2. Gender-specific Skincare - More beauty companies are creating beauty products specific to gender, aiming to tackle unique skincare needs
3. Fragrance-free Skincare - With the increase in the number of people with sensitive skin, fragrance-free skincare products are on the rise
Industry Implications
1. Personal Care Industry - Companies can take advantage of superfood ingredients trend and create their skincare line using some unique ingredients to target specific needs of their customers
2. Beauty Industry - Using gender-based skincare marketing strategies to create a larger target market.
3. Health and Wellness Industry - More fragrance-free skincare could create opportunities for companies to specifically target consumers that may have sensitive skin.
