Trend cluster
Category

Selfie
Transformation

The traditional selfie is adapted into new artistic platforms.

Giant LED Head SculpturesSelfie-Inspired Art ExhibitsGravel-Based Interactive InstallationsExperiential 3D Printing Studios

Trend

What is the Selfie Transformation trend?

Selfie Transformation: The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it.

Trend themes

Themes within the Selfie Transformation trend

Three behaviours holding the trend together
01

Transforming social media habits

The trend of transforming criticized social media habits into diverse creative or innovative platforms has led to disruptive innovation opportunities in various industries for both users and critiques.

02

Experiential technology

The trend of experiential technology is leading to innovative products and services, such as interactive 3D printing studios, that create creative experiences for guests at events or brand activations.

03

Selfie-inspired art

The trend of selfie-inspired art exhibits and installations invites audiences to examine the shifting art medium through the lens of social media and culture, provoking new ways of engagement with the audiences.

Industry implications

What the Selfie Transformation trend means for industry

Where the trend changes the playbook
For

Marketing and Advertising

These trends are disrupting the marketing and advertising industry as they create opportunities to engage consumers with innovative and experiential campaigns.

For

Art and Design

These trends are disrupting the art and design industry as they create new forms and mediums of self-expression and ways to create experiential art installations.

For

Technology and Innovation

These trends are disrupting the technology and innovation industry as they create new applications and possibilities for experiential technology.

Workshop question

How can your brand adopt the use of the "selfie" in its marketing initiatives?

Trend signals

Trend signals for Selfie Transformation

Trend score 4.7 out of 10, from popularity 68%, activity 67%, freshness 8%.

Popularity68%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific