Category
Tech
Delegated Interfaces
Trend cluster
Category
Swipe
Expansion
Dating apps expand their reach into other aspects of consumers' lives.
4.2
Trend score
Trend
What is the Swipe Expansion trend?
Swipe Expansion: With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more.
Trend themes
Themes within the Swipe Expansion trend
Three behaviours holding the trend together01
Expansion of dating apps features
Dating apps are expanding their reach by offering services other than those strictly related to dating.
02
Gamification of professional networking
Professional networking is being streamlined and made more rewarding through gamification.
03
Physical extension of dating apps
Dating apps are expanding their reach beyond digital and offering brick-and-mortar co-working spaces.
Industry implications
What the Swipe Expansion trend means for industry
Where the trend changes the playbookFor
Social Networking Industry
Social networking industry professionals can take note of how gamification can be used to streamline professional networking services.
For
Food & Restaurant Industry
Food and restaurant industry professionals can take inspiration from Domino’s Pizza for unique marketing ideas aligned with popular dating apps.
For
Marketing Industry
Marketing industry professionals can reference brick-and-mortar pop-up locations as a way for digital companies to extend their brand into physical spaces.
Workshop question
How can your company tap into technology to make your consumers' lives easier?
Trend signals
Trend signals for Swipe Expansion
Trend score 4.2 out of 10, from popularity 72%, activity 46%, freshness 8%.
Popularity72%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Swipe Expansion trend
4 featured examples from Oct 3, 2017 to Feb 15, 2018CategoryLifestyle
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
Fast food and quick-service restaurants like Domino's can benefit from integrating with dating apps.
CategoryTech
Professional Mentor Networking Apps
Bumble Bizz Connects Users to Professionals in Their Area
CategoryLifestyle
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
Opportunity to design innovative physical experiences for brands to connect with their target audience.
CategoryTech
Dating-Inspired Networking Apps
Former Tinder Employees Created the Ripple App for Networking
The technology industry can benefit from the disruptive innovation opportunities offered by streamlined and interactive networking platforms like Ripple.
