Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more.
Workshop Question - How can your company tap into technology to make your consumers' lives easier?
Trend Themes
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Expansion of Dating Apps Features — Dating apps are expanding their reach by offering services other than those strictly related to dating.
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Gamification of Professional Networking — Professional networking is being streamlined and made more rewarding through gamification.
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Physical Extension of Dating Apps — Dating apps are expanding their reach beyond digital and offering brick-and-mortar co-working spaces.
Industry Implications
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Social Networking Industry — Social networking industry professionals can take note of how gamification can be used to streamline professional networking services.
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Food & Restaurant Industry — Food and restaurant industry professionals can take inspiration from Domino’s Pizza for unique marketing ideas aligned with popular dating apps.
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Marketing Industry — Marketing industry professionals can reference brick-and-mortar pop-up locations as a way for digital companies to extend their brand into physical spaces.
