Swipe Expansion

Dating apps expand their reach into other aspects of consumers' lives

Implications - With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more.
SCORE 7.3
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12,224 Total Clicks
Oct 17 - Feb 18
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TechMobileLifestyleLife
Featured Examples
Dating App Co-Working Spaces - Bumble Hive LA Invites People to Work and Mingle
SCORE 8.1
This Week and Hot 132 Clicks Pub: Feb 15, 18
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
Bumble Hive LA is the latest brick-and-mortar effort from the dating app platform that’s hoping to help users connect in real life. Designed and produced by the marketing agency, Manifold,... [More]
Matchmaking Pizza Bots - Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
SCORE 7.6
This Week and Hot 132 Clicks Pub: Feb 14, 18
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
For those who have not yet found a romantic date for Valentine’s day this year and are still hopeful and looking, Domino’s launched the ‘Dom Juan’ bot on the popular dating... [More]
Professional Mentor Networking Apps - Bumble Bizz Connects Users to Professionals in Their Area
SCORE 7.3
This Year and Warm 571 Clicks Pub: Oct 2, 17
Professional Mentor Networking Apps
Bumble Bizz Connects Users to Professionals in Their Area
The Bumble Bizz app functionality looks to expand the immense popularity of the dating app to let users expand their professional network, find a mentor or a mentee, or perhaps even find their dream... [More]
Dating-Inspired Networking Apps - Former Tinder Employees Created the Ripple App for Networking
SCORE 5.4
This Quarter and Warm 204 Clicks Pub: Jan 9, 18
Dating-Inspired Networking Apps
Former Tinder Employees Created the Ripple App for Networking
Professional networking can be an incredible chore, but thanks to the Ripple app, this experience can be streamlined and more rewarding. Led by former Tinder CTO Ryan Ogle and a team of former... [More]
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