Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Pairing
The alcohol industry better accommodates those who subscribe to veganism.
2.4
Trend score
Trend
What is the Vegan Pairing trend?
Vegan Pairing: Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political.
Trend themes
Themes within the Vegan Pairing trend
Three behaviours holding the trend together01
Veganism
The trend of veganism continues to appear in new industries while creating a demand for alternative food and drink products for the vegan lifestyle.
02
Plant-based food and wine pairing
The rise of plant-based food choices is leading to the development of plant-based food and wine pairing, highlighting opportunities for vegan and vegetarian food and wine lovers.
03
Vegan and vegetarian wine
As consumers become increasingly conscious of animal products in their food and drink, demand for vegan and vegetarian wine is growing and opening opportunities for new entrants in the wine industry.
Industry implications
What the Vegan Pairing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The growing trend of veganism is reshaping the food and beverage industry to cater to consumers demanding meatless and dairy-free options.
For
Wine Industry
Opportunities for alternatives to traditional animal-based fining agents which are commonly used in wine production are increasing and creating space for vegan and vegetarian wines.
For
Agriculture
The demand for vegan and vegetarian wines and food is increasing, creating opportunities for agriculture businesses to grow and supply plant-based ingredients that are consistent with these dietary choices.
Workshop question
How can your brand better accommodate newly emerging consumer lifestyles within its area of expertise?
Trend signals
Trend signals for Vegan Pairing
Trend score 2.4 out of 10, from popularity 26%, activity 36%, freshness 8%.
Popularity26%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Pairing trend
5 featured examples from Jan 27, 2017 to Feb 16, 2018CategoryLifestyle
Vegan Wine Pairings
The TASTE Restaurant Matches Alternative Meat and Wine
Restaurants can capitalize on the trend by offering plant-based menus and innovative vegan wine pairings to attract a wider range of diners.
CategoryLifestyle
Vegan Wine Pairing Events
TASTE and Sand Castle Winery are Teaming Up for a Vegan Winemaker Dinner
Vegan restaurants and food brands have an opportunity to collaborate with wineries and create unique dining experiences.
CategoryLifestyle
Plant-Based Wine Pairings
Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options
Disruptive opportunity for wineries to tap into the growing market of plant-based eaters by offering plant-based wine pairings and expanding their target audience.
CategoryLifestyle
Vegan Wine Tasting Events
Cooking with Kindness is Hosting a Cruelty-Free Wine and Cheese Festival
Winemakers and vineyards can capitalize on the growing demand for vegan wine by eliminating animal-derived fining agents from their production processes.
CategoryLifestyle
Vegan Wine Clubs
'Vegan Wines' Offers a Selection of Plant-Based Wines to Subscribers
Innovations in wine production methods that eliminate the use of animal-based fining agents, creating more options for vegan wine enthusiasts.
