Cantina Tollo's new wines follow the popular food movement veganism by developing a vegan wine. While many of the ingredients in wine don't include any animal or animal by products, focusing on the term 'vegan' is an ideal way to tap into the values of those who are opting for more health-conscious products.
According to Cantina Tollo's website, the brand's new vegan wines are "an innovation representing a continuation of the philosophy that has distinguished the company for many years now: its focus on the environment, nature and the land." Consequently, the wine's packaging, designed by Marco D'Aroma, puts this vegan and environmental focus at the forefront of the product's design with a stylistic seashell with a solo green stripe. The minimalist and simple packaging possibly refers to the holistic product ingredients.