In celebration of Father's Day and the beer mug-shaped ice cream cake that it created to mark the occasion, Baskin-Robbins teamed up with All About Beer Magazine to share a special ice cream and beer pairing guide.
The guide shares a list of 10 popular ice cream flavors and suggests types of beer that would pair well with them. Examples include enjoying Mint Chocolate Chip alongside a coffee porter or a stout, as well as Baskin-Robbins' Jamoca Almond Fudge with a refreshing blueberry ale. This adult-targeted campaign from Baskin-Robbins will inspire its consumers to see its offerings in a new light.
With the expansion of beer culture, a number of accessible high-low beer pairings have been suggested to enhance the consumption of inexpensive snacks like candy, chocolate bars, potato chips and pizza.