Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies.
Workshop Question - What unexpected benefits can your brand add to its products/services?
Trend Themes
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Global Foodie Culture — The increasing interest in globally inspired foods and flavors among North American consumers is opening up opportunities to introduce traditional ingredients in new and innovative ways, such as incorporating miso in sweet desserts.
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Japanese Flavors and Aesthetics — There is a rising popularity in North America for traditional Japanese flavors and aesthetics, creating a potential market for miso-infused desserts and confections with kimono patterns and other cultural motifs.
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Plant-based Snacks — With an increasing number of consumers embracing plant-based diets, there is a demand for snacks that offer a fresh take on classic comfort foods, such as Snacklins' vegan alternative to pork rinds.
Industry Implications
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Food and Beverage — The food and beverage industry can incorporate miso in new and creative ways for sweet and savory dishes, as well as tap into the growing demand for global flavors and plant-based alternatives.
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Confectionery — Confectionery companies can incorporate traditional Japanese motifs and flavors into sweets, confectioneries and chocolates to cater to the rising popularity of Japanese aesthetics and flavors among North American consumers.
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Snack Foods — Snack food companies can introduce plant-based alternatives that offer a unique spin on traditional snacks, such as replacing pork rinds with veggie-based puffed crisps.
