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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Miso Confection

Miso infused in sweet desserts becomes more common in North America

Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies.
Workshop Question — What unexpected benefits can your brand add to its products/services?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
65,661 Total Clicks
Date Range:
Sep 16 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Innovative Sweet-Savory Desserts
Innovative Sweet-Savory Desserts
The Emmerson Restaurant Offers Non-Traditional, Balanced Desserts
Thanks to chef Jeb Breakell, the Emmerson in Boulder, Colorado has stepped up its desert game with a focus on grain free offerings. This is the first desert lineup for Breakell—a CIA-trained... MORE
Plant-Powered Puffed Crisps
Plant-Powered Puffed Crisps
Snacklins' Puffed Vegetable Crisps Take Cues from Pork Rinds
Those who love the taste of pork rinds but desire a gluten-free and vegan alternative will now be able to indulge in Snacklins, which put an entirely plant-based spin on the popular puffed crisps—... MORE
Savory Fish-Shaped Desserts
Savory Fish-Shaped Desserts
This Unique State Fair Food is Served in an Edible Fish-Shaped Cone
One of the most interesting Minnesota State Fair foods from this year’s event comes from the Rabbit Hole and goes by the name ‘Carpe Diem.’ This unusual ice cream treat takes the... MORE
Cultural Motif Chocolates
Cultural Motif Chocolates
Chocolat de Kissho's Japanese Sweets Boast Traditional Kimono Patterns
A collaboration between pastry chef Tomomi Chiba and fourth-generation hand-painted kimono dyeing master Hiorya Yoshikawa resulted in a gorgeous collection of Japanese sweets from Chocolat de Kissho... MORE
Umami Miso Ice Creams
Umami Miso Ice Creams
Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat
As part of its annual Chocolatier Ice Cream Collaboration for Valentine’s Day, Salt & Straw developed a series of unique ice frozen desserts with small-batch craft chocolatiers. The ‘... MORE
Miso-Infused Butter Tarts
Miso-Infused Butter Tarts
DaanGo Cake Lab's 'Miso Butter Tart' is a Twist on a Canadian Classic
Butter tarts are known as a uniquely Canadian dessert that combines a flaky pastry crust with a sticky-sweet filling. At Toronto’s DaanGo Cake Lab—run by Christopher Siu from Masterchef... MORE

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