The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers.
Workshop Question - How can your brand simplify its products/services so they become more accessible to a wider range of consumers?
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