Trend cluster
Category

Flatpack
Function

The flatpack boom expands into travel-friendly products.

Flatpack Workout EquipmentFlatpack Camping LanternsElongated Two-Person BikesFlatpack Clothing IronsFlatpack Hiker Stoves

Trend

What is the Flatpack Function trend?

Flatpack Function: Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers.

Trend themes

Themes within the Flatpack Function trend

Three behaviours holding the trend together
01

Flatpack Convenience

The trend of shifting to convenience sees flatpack items being produced for the nomadic or on-the-go lifestyles, ensuring its reach to a wider range of consumers.

02

Sustainability and Waste Reduction

Designs that focus on reducing waste and promoting sustainability through flatpack options, such as the Repairable Flatpack Toaster, are becoming increasingly popular.

03

Space-Saving Design

Products with a flatpack concept, like the Tight Space Exercise Bike, that can be stored anywhere in the home and do not take up too much space, cater to the growing demand for compact equipment.

Industry implications

What the Flatpack Function trend means for industry

Where the trend changes the playbook
For

Furniture and Home Goods

This industry can benefit from the flatpack trend, creating designs to provide solutions for small living spaces and nomadic consumers.

For

Outdoor and Adventure Products

Flatpack products like the Biolite BaseLantern XL and Yoler Portable Wood Stove cater towards outdoor enthusiasts, creating a new market of easily transportable camping equipment.

For

Home Appliance and Electronics

Space-saving designs like Muhammet Uzuntaş's Iron Concept offer consumers a new way of approaching bulky home appliances.

Workshop question

How can your brand simplify its products/services so they become more accessible to a wider range of consumers?

Trend signals

Trend signals for Flatpack Function

Trend score 4.4 out of 10, from popularity 54%, activity 70%, freshness 8%.

Popularity54%
Activity70%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Flatpack Function trend

6 featured examples from May 17, 2017 to Feb 15, 2018