Designed by Amore Brand Identity Studios in Sweden, the Biofood health food branding helps to make organic, fair-trade products more approachable on the store shelves. Including a number of different products ranging from oils, to dry goods the Biofood branding and packaging is inherently friendly and looks to make a connection with consumers. This is done with helpful hints with how to use the products, what nutrients they're high in and much more.
The organic and fair-trade product market is only showing signs of increasing, which has created a need for brands to rethink how a product is packaged and branded. The Biofood health food branding shows how brands are moving beyond buzzwords to help satisfy consumer preferences for variety and quality.