Category
World
Layered Getaways
Trend cluster
Category
Statement
Travel
Travel accessories move from pure necessity to exclusive statement pieces.
3.5
Trend score
Trend
What is the Statement Travel trend?
Statement Travel: Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences.
Trend themes
Themes within the Statement Travel trend
Three behaviours holding the trend together01
Personalized Travel Accessories
Travel accessory brands are transforming everyday products into personalized statement pieces to offer exclusivity to travelers.
02
Celebrity and Athlete Collaborations
More celebrities and athletes are collaborating with luggage companies to provide customers with unique designs and stylish pieces that reflect their personal brands.
03
Art-Inspired Designs
Brands are collaborating with famous artists and using their iconic styles to create luggage collections that offer statement pieces that fuse fun with functionality.
Industry implications
What the Statement Travel trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Travel and tourism industry professionals should explore personalized travel accessories as a way to offer more unique and exclusive experiences to customers.
For
Fashion and Style
Fashion and style professionals should consider collaborating with celebrities and athletes to create unique and stylish collections for customers.
For
Art and Design
Art and design professionals should explore design collaborations as a way to offer unique and artistic pieces that appeal to a wider audience.
Workshop question
In what ways can you reinvent your product or service to be more exclusive?
Trend signals
Trend signals for Statement Travel
Trend score 3.5 out of 10, from popularity 46%, activity 51%, freshness 8%.
Popularity46%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Statement Travel trend
5 featured examples from Jun 27, 2017 to Feb 14, 2018CategoryWorld
Cartoon-Themed Luggage
The New Minions Suitcase Collection from Away is Chic Yet Adorable
The travel industry could promote pop-culture events by creating themed luggage collections.
CategoryLifestyle
Stockholm-Inspired Luggage
The Away x Rashida Jones Collection is Inspired by Scandinavian Design
Incorporating Scandinavian-inspired design and smart features like device chargers present opportunities for established luggage brands to stay ahead of competition and cater to c…
CategoryArt & Design
Stylish Basketball-Themed Bags
The NBAxAway Collection Features Bags Inspired by Ball
The intersection of fashion and sports opens up growth opportunities for brands to create 'fan gear' that appeals to enthusiasts of different teams and organizations.
CategoryWorld
Basketball Player Luggage Collections
The Tumi x Russell Westbrook Luggage is Stylish and Strong
Collaboration collections offer disruptive innovation opportunities for fashion brands to partner with influencers and celebrities for unique product lines.
CategoryFashion
Artful Baggage Collections
The Andy Warhol x Eastpak Range Includes Pop Art-Inspired Pieces
Fashion brands can collaborate with artists to create exclusive collections that merge the worlds of fashion and art, appealing to both fashion enthusiasts and art collectors.
