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Artful Baggage Collections

The Andy Warhol x Eastpak Range Includes Pop Art-Inspired Pieces

— November 30, 2017 — Fashion
Paying tribute to one of the world's most recognized artists, the Andy Warhol x Eastpak collection transform iconic luggage and backpack silhouettes with its signature prints. This exclusive range consists of three backpack styles in both fabric and leather options, two luggage styles, and two waist packs that are ideal for travelers.

This pop art-inspired accessory line transforms Eastpak's classic bags into statement pieces that fuse fun with function. Featuring varying motifs of the artist's face, this collection's prints include an inverted, multicolored collage, along with a monochromatic version with vintage Warhol photographs.

The Andy Warhol x Eastpak collection's most impressive piece is a black leather backpack which also features a portrait detail of the artist on its front pocket.
Trend Themes
1. Pop Art-inspired Accessories - The Andy Warhol x Eastpak collection transforms classic bags into statement pieces that fuse fun with function, presenting opportunities for similarly-stylized accessories in other markets.
2. Collaborative Artist Collections - Collaborations with iconic artists present opportunities for creating unique and limited-edition products that appeal to art fans and collectors alike in various industries.
3. Personalized Travel Gear - The Andy Warhol x Eastpak collection offers a range of luggage and backpack styles featuring varying motifs of the artist's face, showcasing an opportunity to offer similarly customized products for travelers in other markets.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to create exclusive collections that merge the worlds of fashion and art, appealing to both fashion enthusiasts and art collectors.
2. Travel - The Andy Warhol x Eastpak collection's range of backpacks and luggage styles cater to travelers' needs and present an opportunity to create personalized travel gear for people on the go in other markets.
3. Retail - Collaborations with iconic artists and designers can drive sales and attract customers to purchase exclusive and limited-edition products, presenting a disruptive innovation opportunity for traditional retail industry players.
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