In addition to a range of unconventional tote bags that are inspired by reusable shopping bags, a line of Balenciaga luggage has been revealed as well.
Due to the colorful free-form designs that decorate the duffel bags, backpacks, purses, wallets and more, the Balenciaga luggage series was dubbed the 'Graffiti Collection.' On many of the styles, the label's name is sprawled across the bags in a casual fashion, in addition to doodles that represent its logo, and others that seem to lightly mock the seriousness of the fashion industry.
The entire Graffiti Collection can be found on Balenciaga's online store, as well as a selection of high-end retailers. The prices of the pieces range from $695 to $2,350 USD.
What's Driving This Trend
- Graffiti-inspired Luxury Fashion
- Opportunity to disrupt the high-end fashion industry by introducing unconventional, street art-inspired designs on luxury items.
- Cross-industry Collaboration
- Insight for travel and fashion industries to collaborate on unique travel accessories that are functional and fashionable.
- Sustainable Luxury Goods
- Potential for introducing sustainable materials and production methods to high-end luggage and fashion, creating a new market for eco-conscious luxury buyers.
Who This Affects Most
- Fashion Retail
- Retailers can tap into the popularity of street art and graffiti to attract younger, trend-conscious audiences to high-end fashion collections.
- Luggage Manufacturing
- Opportunities for manufacturers to introduce designs that are both unique and functional by collaborating with fashion designers.
- Sustainable Fashion
- The luxury fashion industry can take cues from this trend to create eco-friendly and sustainable accessories that appeal to high-end consumers.
