IRL Online Dating

Brands merge online and in-person dating to create unique experiences

Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,103 Total Clicks
Aug 16 - Feb 18
This Year and Average
TechMarketing
Featured Examples
VR Blind Dating - 'The League' is Hosting a VR Blind Date Party on Valentine's Day
SCORE 6.5
Warm 771 Clicks Pub: Feb 9, 17
VR Blind Dating
'The League' is Hosting a VR Blind Date Party on Valentine's Day
‘The League,’ a dating app that positions itself as a more exclusive alternative to apps like Bumble and Tinder, is hosting a VR blind date party called ‘Love Without Limits’... [More]
Online Dating Meet-Up Spaces - 'The Hive' is a Physical Space for Online Daters to Meet Up
SCORE 5.6
Warm 1,351 Clicks Pub: Jun 2, 17
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
Popular female-led dating app, Bumble, is introducing a physical meet-up space in New York City called ‘The Hive.’ The month long pop-up instalment is designed to be a public space... [More]
Anime Gamer Dating Events - 'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
SCORE 4
Average 261 Clicks Pub: Aug 17, 16
Anime Gamer Dating Events
'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
ENA Ltd. is having some fun with the popularity of Pokémon Go by launching a singles mixer by the name of Pokémon Gokon—“Gokon” is a clever play on the Japanese word for “... [More]
Experiential Dating App Events - Camp Meets Bagel is Part of Coffee Meets Bagel's CMB Experiences
SCORE 5.5
This Year and Warm 142 Clicks Pub: Feb 15, 18
Experiential Dating App Events
Camp Meets Bagel is Part of Coffee Meets Bagel's CMB Experiences
Online dating and dating apps often stay rooted firmly in the online world — to the frustration of many users — so ‘Camp Meets Bagel’, from the dating platform Coffee Meets Bagel,... [More]
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