Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Colonie Center Has Redesigned Its Atrium to Be a Pokemon Go Arena

 - Aug 15, 2016
References: shopatcoloniecenter & thenextweb
When the Colonie Center, a mall in Albany, New York, realized that its atrium was the location of a PokeGym in Pokemon Go, it didn't try to fight back against the hordes of Pokemon masters. Rather, the mall saw the PokeGym placement as a business opportunity. For the next month, the Colonie Center's atrium will be bedecked with a giant pokeball logo and Pokemon banners, encouraging Pokemon Go players to spend as much time in the mall as possible.

From a business perspective, Colonie Center's move to create a Pokemon arena is a clever one. The more time patrons spend in a mall, the better it is for business, so capitalizing on the luck of a PokeGym on site makes perfect sense.