Though the Pokemon GO app is sending both kids and adults onto their digital devices, old-fashioned book worms can still feel connected to the zeitgeist with the new 'GO boomarks' from MyBOOKmark. the four Pokemon-themed bookmarks are a cute way to mark one's place in a tome, making it look as though the cartoon characters (literally) have their heads stuck in a book.
The GO bookmarks series offers five bookmarks: Bookachu (based on Pikachu,) Shelfuirtle (Squirtle,) Charmarker (Charmander,) Pageowth (Meowth) and Nerdevee (Evee.) Beware that the bookmarks don't come with the upper halves of the characters they depict, just the lower halves that stick out of books.
In the same way that Pokemon GO uses the popular franchise to get kids active, the GO bookmarks use Pokemon to get kids reading.
What's Driving This Trend
- Anime Bookmarks
- The market for anime-inspired bookmarks with unique designs is growing, presenting opportunities for innovative designs and creative merchandise tie-ins.
- Pokemon Merchandise
- As the popularity of Pokemon continues to grow, businesses can tap into the fan base and design merchandise that creatively integrates the franchise.
- Reading Tech
- Innovations that incorporate technology to make reading more interactive and engaging offer an exciting avenue for growth and development.
Who This Affects Most
- Gift and Novelty
- The growing consumer interest and trend for unique gift items such as the GO bookmarks offer disruptive innovation opportunities for the gift and novelty industry.
- Entertainment and Media
- The Pokemon GO boom represents an emerging market in the entertainment and media industry, providing opportunities for media companies to engage audiences in new ways.
- Education and Learning
- The GO bookmarks use Pokemon to encourage children to read, presenting an opportunity for the education and learning industry to create new ways to make reading more engaging.
