Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unlikely
Pod
Pods that are normally limited to coffee and tea options expand to other beverages.
4.1
Trend score
Trend
What is the Unlikely Pod trend?
Unlikely Pod: Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products come as single-serve becomes heavily entrenched in people's food-consumption habits as they prolong having families and prioritize customization.
Trend themes
Themes within the Unlikely Pod trend
Three behaviours holding the trend together01
Pod-Based Beverages
Companies are creating drink pods that can be activated by machines, much like the coffee and tea pods that have become so popular in North America.
02
Single-Serve Convenience
Single-serve consumption habits are becoming heavily entrenched in people's food-consumption habits as they prolong having families and prioritize customization.
03
Natural and Healthy Options
There is a rising popularity of healthy and natural beverages as consumers become more aware of their health.
Industry implications
What the Unlikely Pod trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can benefit from exploring single-serve options and creating healthier and natural drinks.
For
Technology
Technology companies can benefit from exploring pod-based beverage machines and systems for different types of drinks.
For
Wellness
Companies in wellness industry can benefit from exploring natural and healthy drink options as consumer awareness increases.
Workshop question
How can your brand customize an aspect of one of its products/services?
Trend signals
Trend signals for Unlikely Pod
Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 8%.
Popularity61%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unlikely Pod trend
5 featured examples from Feb 16, 2016 to Feb 16, 2018CategoryLifestyle
Marijuana Pod Vaporizers
The Wisp Device is a Pod-Using Clean and Convenient Cannabis Vaporizer
The cannabis industry can take advantage of the rise of single-use vaporizer pods by producing a wider variety of pod-compatible strains and promoting the convenience and freshnes…
CategoryLifestyle
Cold-Press Pod Juicers
The Nutralux Pod Juicer Provided Fresh-Pressed Juice On-Demand
Companies in the juice industry can leverage the convenience and cost-effectiveness of pod-based juicers to increase sales and appeal to younger consumers.
CategoryLifestyle
Infused Water Pods
Juice Press Created Capsules to Add Flavor to Lavit's Cooler Water Coolers
Opportunity for beverage companies to innovate by creating new infused water products and flavors.
CategoryLifestyle
Energizing Juice Pods
Drinkfinity is a New Kind of Drink That Requires a Special Water Bottle
The rise of pod-based beverages presents a disruptive innovation opportunity for the beverage packaging industry to design and produce specialized containers for convenient and ec…
CategoryLifestyle
Single-Serving Cranberry Juice Pods
Fruit d'Or's Cran Naturelle Gudpod is Like a Coffee Brewer
The food and beverage industry can explore new ways of packaging and delivering single-serving juice pods for customer convenience.
