Word around town is that luxurious leather company Louis Vuitton is in the process of developing its very own luggage-tracking device. In an attempt to propel technological innovation within the world of luxury handbags, Louis Vuitton is aiming to gift frequent travelers peace of mind.
According to leaked FCC documents, the luggage-tracking device is named 'Louis Vuitton Echo' and French start-up Axible has been commissioned to build it. The device is chargeable through a simple USB cable and can last up to six months per battery cycle. Consumers are able to track the location of their luggage through the LV Pass smartphone app, while the Echo is placed in a dedicated pocket in the luxury brand's luggage. When on the plane, the device automatically switches to Airplane Mode and after landing, the fashion-minded traveler can check for the location of their bag.
What's Driving This Trend
- Luxury Luggage Trackers
- Disruptive Innovation Opportunity: Developing stylish and high-end luggage-tracking devices for luxury brands to enhance the travel experience and provide peace of mind to frequent travelers.
- Technological Innovation in Luxury Handbags
- Disruptive Innovation Opportunity: Introducing advanced technological features, such as smart tracking devices, in luxury handbags to combine fashion and functionality for tech-savvy consumers.
- Smartphone App Integration for Luggage Tracking
- Disruptive Innovation Opportunity: Creating smartphone apps that seamlessly integrate with luggage-tracking devices to provide real-time location updates and travel convenience for consumers.
Who This Affects Most
- Luxury Leather Goods
- Disruptive Innovation Opportunity: Incorporating advanced tracking technology into high-end leather goods, such as luggage and handbags, for luxury brands to cater to tech-savvy consumers and offer enhanced features.
- Travel and Tourism
- Disruptive Innovation Opportunity: Collaborating with luxury brands to develop innovative luggage tracking solutions that enhance the overall travel experience, provide convenience, and offer peace of mind to frequent travelers.
- Technology and Mobile Applications
- Disruptive Innovation Opportunity: Creating and improving mobile applications that integrate with luggage-tracking devices, enabling real-time location updates and seamless travel management for consumers.
