In honor of June being National Candy Month, Gimbal's Fine Candies put together a guide to matching wine and candy. This 'Gourmet Jelly Bean Wine Pairings' list suggests pairing a cabernet with rich jelly bean flavors like Wow! Chocolate or Rootbeer, while lighter jellybean flavors like French Vanilla or Buttered Popcorn are best enjoyed alongside a glass of white chardonnay wine.
In order to engage foodies and drinkers alike, several companies are creating branded guides like this one. Baskin-Robbins made a guide to pairing beer and ice cream, while Kettle Brand did the same for its potato chips, as did Adam Rozen with its line of 'Nuts for Drinks.'
There is a certain sophistication that is often associated with a wine tasting, but pairing guides like these ones appeal to Millennials by being affordable, fun and unintimidating.
Key Themes Behind This Trend
- Branded Pairing Guides
- More companies are creating branded guides for pairing different types of food and drink.
- Affordable Sophistication
- Pairing guides are becoming increasingly popular with Millennials who want to enjoy a sophisticated experience without breaking the bank.
- Fun and Unintimidating Pairing Experiences
- Pairing guides appeal to a younger audience by being creative, fun, and unintimidating.
Where This Applies
- Food and Beverage
- Food and beverage companies are creating pairing guides to promote their products and engage their customers.
- Wine and Spirits
- Wine and spirits companies are partnering with food and candy companies to create creative and unexpected pairing experiences.
- Marketing and Advertising
- Pairing guides provide an opportunity for marketing and advertising firms to create unique, engaging campaigns for their clients.
