In honor of June being National Candy Month, Gimbal's Fine Candies put together a guide to matching wine and candy. This 'Gourmet Jelly Bean Wine Pairings' list suggests pairing a cabernet with rich jelly bean flavors like Wow! Chocolate or Rootbeer, while lighter jellybean flavors like French Vanilla or Buttered Popcorn are best enjoyed alongside a glass of white chardonnay wine.
In order to engage foodies and drinkers alike, several companies are creating branded guides like this one. Baskin-Robbins made a guide to pairing beer and ice cream, while Kettle Brand did the same for its potato chips, as did Adam Rozen with its line of 'Nuts for Drinks.'
There is a certain sophistication that is often associated with a wine tasting, but pairing guides like these ones appeal to Millennials by being affordable, fun and unintimidating.