'Sensitive Elixir' from Saje Wellness is a serum for sensitive skin that is specially designed for skin that often feels dry and irritated.
The skincare solution is made without synthetic ingredients and only features plant-based remedies like calming Roman chamomile, lavender, geranium and antioxidant-rich evening primrose. These ingredients can be found in a base of rosehip and grapeseed oil. To use the product, consumers are directed to massage a few drops into the skin after cleansing and toning. As the serum is ultra-gentle, it is suited for daily use if desired.
Saje Wellness' collection of skincare products for those with sensitivities also includes a 'Chamomile Comfort' cream and the 'Chamomile Smile' soothing skin lotion, all of which can be found in the brand's Sensitive Skin deluxe skincare kit.
What's Driving This Trend
- Plant-based Skincare
- There is an opportunity for companies to develop and market skincare products made from plant-based ingredients as an alternative to synthetic ingredients.
- Sensitive Skin Solutions
- Creating skincare products specifically formulated for sensitive skin can address the needs of a growing consumer segment looking for gentle and soothing options.
- Daily Use Serums
- Designing serums that are gentle enough for daily use can provide convenience and effectiveness to consumers looking to incorporate them into their skincare routine.
Who This Affects Most
- Skincare
- Skincare companies can take advantage of the demand for soothing skincare products by developing innovative solutions for sensitive skin.
- Natural Beauty
- The natural beauty industry can explore plant-based ingredients and develop new products that cater to consumers seeking gentle and natural skincare options.
- Wellness
- Incorporating soothing skincare products into wellness routines presents opportunities for companies in the wellness industry to provide holistic solutions for overall wellbeing.
