In order to simplify the process of whipping up a batch of easy eggs in the morning, Evol is now selling quick-serve 'Scramble Cups.'
These Scramble Cups are sold in the frozen food aisle and come in flavors that blend a base of eggs with cheese, potatoes, meat and vegetables. Two versions of these Scramble Cups are completely vegetarian: the Egg, Basil, Pesto, Potato & Cheese, as well as the Egg White, Veggies & Cheese. The contents of the cups cook quickly, providing a highly portable option for busy consumers who favor grab-and-go morning meals.
Beyond offering Scramble Cups for breakfast, Evol also makes Fajita Cups and Veggie Cups that serve as quick and easy sides that can be added to enhance a meal.
Why This Trend Is Growing
- Quick-serve Breakfasts
- Opportunity for companies to create and market convenient breakfast options for busy consumers.
- Frozen Breakfast Foods
- Potential to innovate and launch new frozen breakfast products that are easy to prepare and offer a variety of flavors.
- Grab-and-go Meals
- Disruptive innovation opportunities exist in developing portable and convenient meals that cater to time-constrained individuals.
Industries Being Reshaped
- Frozen Food
- Potential for frozen food manufacturers to expand their product lines by introducing convenient and ready-to-eat breakfast options.
- Convenience Food
- Opportunity for companies in the convenience food sector to develop ready-to-serve breakfast items that cater to the on-the-go lifestyle.
- Meal Solutions
- Innovation possibilities in the meal solutions industry to create pre-packaged breakfasts that require little to no preparation.
