The new flavors from Halo Top Ice Cream are positioned as being an indulgent yet decidedly different option when it comes to enjoying a frozen dessert. The flavors include Chocolate, Peanut Butter Cup, Oatmeal Cookie, Caramel Macchiato, Sea Salt Caramel, Chocolate Covered Banana and Cinnamon Roll. Each one is made with a base of coconut ingredients over milk and cream, while they also keep a non-dairy, vegan profile for consumers on restrictive diets to enjoy.
Alternative diets like veganism are becoming more commonplace as more consumers given them a try to see if they help them with leading a healthier lifestyle. The new Halo Top Ice Cream flavors identify the need for enhanced variety to keep this market vertical fresh and innovative.